There's not a Bulletin Board in Existence That My Mortgage Marketing Program Doesn't Like

Author: Tom Domin

| Posted: 28-06-2007 | Comments: 0 | Views: 8 | Rating: (50)

(?)

There's Not A Bulletin Board In Existence That My Mortgage Marketing Program Doesn't Like

Yes, I love bulletin boards. Now, just so you know...I'm not talking about "electronic bulletin boards" found on the Internet. That's a different topic for another day. I'm referring to those old fashion "cork boards" that in order to post notices require the use of push pins, thumb tacks or even staples (a bulletin board no no).

Today in some cities, bulletin board marketing is so hot that there are companies that exist for the sole purpose of providing this service to people who want their signs posted on bulletin boards. These service companies also distribute your fliers in stores and shops and post them in windows and hand them out at concerts and events. In some cases they'll help design and plan your promotion and even write and distribute a press release for you.

If a service like this is not available, the bulletin board idea is still a winner. Just do it yourself! The cost is extremely low and your investment is only your time and energy. This is still one of the all time great origination ideas for Mortgage Professionals and the returns are great.

Here are a few things to think about if you're considering about implementing your bulletin board marketing program:

1. Every townhouse and condominium complex has a bulletin board. Your job, should you wish to accept it, is to find the location of that bulletin board and gain access to it. You may find it in a common laundry area or even located within the clubhouse or pool area. If so, you may need permission to gain access and post your notice. Have no fear...you'll find that this is rarely denied.Remember, you're providing a valuable financial service to the residents and the complex itself.

2. Apartment complexes also have bulletin boards. Unfortunately, you probably won't be welcomed with open arms since you're really trying to help qualified renters move out of the complex. But, I have on occasion found a forward thinking property manager that allowed my notices to be posted. Their logic: They can't prevent qualified renters from looking at home ownership as an option...so, why not allow the postings. Don't forget to remind the property manager that you track your leads and that you never forget the source of where those mortgage leads come from. I'm continually amazed at the good things that can happen when you just ask.

3. Bulletin boards can be found in hospitals, fire and police stations, Laundromats, supermarkets, local building supply stores (Are there any left?), plumbing supply, electrical supply, bookstores, company employee lounges, waiting areas, your local Dunkin Donuts (mine has a great one), and a myriad of other locations where people happen to congregate.

4. Every business has a bulletin board and it may be accessible by employees only. Should that be the case, ask an employee or the manager to post for you. Remember, you're providing a valuable service not only to their employees but to the company as well. All companies want to retain their good employees and home ownership and/or good financing guarantees they'll stay in the area for the foreseeable future.

5. The notice that you post needs to be on the small side. A full page flier is usually too big as it over powers and dominates the bulletin board. You'll probably find full page fliers removed within minutes of their placement, so don't even go there. Half page fliers are better and postcard size fliers (Avery postcards 4.25" X 5.5") are the ideal size. You could thumb tack multiple business cards or cards especially designed with your message however, your message size is severally restricted and your response will be low using this size.

6. The best responses come from fliers that have a multiple "tear offs" at the bottom. You've seen them and probably torn one off and placed it in your wallet or purse as a reminder to call. This extends the life of your little flier as it won't disappear with the first person interested in your offer.Yes, it's a pain to set up initially, but once it's done, it's done forever. Your little flier is ready to work for you for many months and years to come.

7. Lastly, visit your bulletin boards on a regular basis and treat them well. Replace notices that show wear (and tear :-) and those with only a couple tear offs remaining with brand new ones.

You've worked hard to gain access to your bulletin boards...maintain them well...and, you'll be surprised at how well they will reward you and your mortgage business with good solid mortgage leads.

Rate this Article:

Current: 0 / 5 stars - 0 vote(s).

Article Tags: Mortgage, Loan Officer, Mortgage Professional, Mortgage Marketing, Mortgage Broker, Mortgage Business

Article Source: http://www.articlesbase.com/marketing-articles/theres-not-a-bulletin-board-in-existence-that-my-mortgage-marketing-program-doesnt-like-172509.html

Print article

Send to friend

Publish this Article

Author feedback

About the Author:

Tom Domin is the author of "101 Ways to Originate Mortgages" and publisher of "Tom's Mortgage Tips" a twice monthly Mortgage Newsletter geared for Mortgage Professionals. Put your mortgage career on the fast track and sign-up for FREE at http://www.MortgageMarketingToolKit.com/

Submitting articles has become one of the most popular means of generating quality backlinks and targeted traffic to your website. Join us today - It's Free!

Article Comments

Add new Comment

Guaranteeing your Failure in the Mortgage Business
By: Tom Domin | 09/06/2007 | Marketing

15 Low Budget Ways of Marketing your Mortgage Business
By: Tom Domin | 01/08/2007 | Marketing

6 Postcard Marketing Tips That Can Improve your Mortgage Business
By: Tom Domin | 14/07/2007 | Marketing

My Indispensable Mortgage Notebook
By: Tom Domin | 29/06/2007 | Sales

The Mortgage Business is Changing...are you in Internet Denial?
By: Tom Domin | 15/07/2007 | Marketing

What is an Autoresponder...and Why Does Every Mortgage Professional Need One?
By: Tom Domin | 02/08/2007 | Marketing

Numbers That you Must Know About your Mortgage Business
By: Tom Domin | 04/09/2007 | Marketing

Using Advertising Premiums Successfully in your Mortgage Business
By: Tom Domin | 15/06/2007 | Marketing

Got a Question? Ask.

Ask the community a question about this article:

Frequently Asked Questions

2nd stand alone placed on property i have the 1st.
By: cacjak | 25-08-2008
i have a 1st and have found that the owner has placed a stand alone 2nd on the property without my knowing. what is my exposure? my 1st is 130,000--the 2nd is 175,000 thanks, cacjak@aol.com

Loan to Value Depreciation and How it Affects my Mortgage
By: Mortgage Slave | 25-08-2008
how does loan to value depreciation affect my mortgage?qt=q

Give it back to the bank?
By: terri | 24-08-2008
we recently have been transfered and have to put our home on the market how can we sell our home if someone can't get a loan on it with homes in the area being forclosed on..the 1.5 million homes are going for 700 to 800 and some as low as 500..we paid 1.0 and have 100 out of our pocket in improvements..we are willing to sell for our mortgage at 990 but there are no comparisons and it won't appraise now for that so how do you sell it?

Looking foe atlantic mortgage..
By: PRPDD850 | 24-08-2008
Does anyone know what happened to atlantic mortgage & investment co in jacksonville,florida. Last dealings i had with them was in 1999. Need to find out who took them over etc. ??

Does 40 duplex condos on one property need 51 ...
By: dahanos | 24-08-2008
does 40 duplex condos on one property need 51% owner occupancy to qualify for a reverse mortgage?

Trying to find - CBS Mortgage Dept. at Basic - P ...
By: Elaine Dunbar | 24-08-2008
Trying to find - CBS Mortgage Dept. at Basic - P.O. Box 530 - Durham, NC 277020530

Q&A Powered by:

Latest Marketing Articles

Increase Traffic and Make More Sales by Getting People to Like You in 6 Ways
By: Erik Jacobson | 06/10/2008
Would you like to make more sales? Would you like to have people flocking to you and your business? Like a heard of pigs to the feeding trough? Would you like to sell like a professional? The Key to making money online or in any business is to get...

Network Marketing Advertising - Quick Crash Course In What Must Be Done To Bring In Massive Traffic
By: Jesus Leon | 06/10/2008
Network marketing advertising is very much essential when it comes to getting quality leads available for your multi-level marketing campaign, or otherwise termed as MLM campaign. Just simply selling the products would not do. You have to be active in the selling process to extend your market. Enlighten your potential...

Learn The Importance Of A Lead Capture Page - The Money Begins With The Lead Capture Page
By: Jesus Leon | 06/10/2008
There are a lot of websites circulating the net today. Some are interesting and some are not. Those sites that have very interesting and catchy front pages are getting more readers. This is because they have a lead capture page. Many people online have been talking about lead capture pages, and...

Have Oprah Advertise Your Business For Free
By: Erik Jacobson | 06/10/2008
Oprah Winfrey has universal marketing power. Her power over the products she recommends and endorses is priceless. If there is a way that you could use the power of Oprah's show and tremendous mass market exposure, to build a business from home would you be interested? Oprah is known by...

A Review of the Total Wellness International Income Opportunity
By: Brian Garvin | 05/10/2008
One of the things that the Total Wellness International opportunity promises to provide is something that a lot of Americans have to think about, that is, retirement. According to the statistics provided by Total Wellness International themselves, people over the age of 40 and making over 50,000 dollars still...

A Review of the Top Line Creations Income Opportunity
By: Brian Garvin | 05/10/2008
Top Line Creations started as a scrapbook opportunity for many of the individuals who like to create wonderful gifts and items. They have incorporated in their items to sell a business opportunity for consultants as well as scrapbook creators. Basically, with Top Line Creations, if you are looking...

A Review of TMN Health Income Opportunity
By: Brian Garvin | 05/10/2008
The TMN Health business opportunity is an excellent choice for businesses that are stay-at-home spouses, small offices, students, unemployed, and more. This is an affiliate marketing opportunity that offers many reasons why it could be the right option for you. Joining the TNM affiliate marketing can be an...

A Review of the Tickle Your Fancy Income Opportunity
By: Brian Garvin | 05/10/2008
The Tickle Your Fancy website aims to tell its visitors (mainly small and medium business owners) the benefits and pitfalls involved in making long term residual income. At the same time the website aims to promote its Tickle Your Fancy parties as a business opportunity that will provide people with...

More from Tom Domin

Mortgage Marketing List Management Made Easy
By: Tom Domin | 09/01/2008 | Marketing
Many of you have huge databases and do a great job of keeping in touch with the contacts on your lists using frequent mailings. This article explains all...

Two Mortgage Marketing Lessons From Sheldon Uthman
By: Tom Domin | 02/01/2008 | Marketing
Last week, I was checking my email and I noticed a message from a "Sheldon Uthman." The subject line of the email simply said "A message from Sheldon Uthman." This article explains all...

How To Fully Automate Your Mortgage Marketing Postcard Program
By: Tom Domin | 28/12/2007 | Marketing
You do recognize the fact that if you're not following up with your prospects multiple times, you're just wasting your time. This article gives you a solution...

7 Tips To Help Your Mortgage Business Survive The Current Mortgage Meltdown
By: Tom Domin | 26/12/2007 | Marketing
When dramatic market changes happen as they are now, many people are taken by complete surprise. On the other hand, if you have prepared well, paid attention, followed some if not all of the following tips, you can do business in any market...the best and the worst. This article explains all...

30 Minute Mortgage Marketing
By: Tom Domin | 25/12/2007 | Marketing
Here's a solution that can help with your mortgage marketing program and your loan originations. Especially, if you can't find enough time to really do your marketing...

Getting Lucky in your Mortgage Business
By: Tom Domin | 20/12/2007 | Marketing
Every one of us who is trying to develop a successful mortgage business needs to worry less about luck and more about work, consistency and persistence.

How to Market your Mortgage Business and Website Using Articles
By: Tom Domin | 06/09/2007 | Marketing
This approach called "Article Marketing" can make a powerful new addition to your mortgage marketing program. This article explains all...

Numbers That you Must Know About your Mortgage Business
By: Tom Domin | 04/09/2007 | Marketing
Successful mortgage people know their numbers. Just for your information...I'm not talking about the normal mortgage numbers that we use every day. You know...mortgages rates, closing costs, yield spread premium (YSP), and all of that kind of stuff. This article explains all...

Article Categories

Article Marketing

Article Notepad

Stop Duplicate Content

Term Papers

Need Help?

Sign up for our email newsletter

Receive updates, enter your email below

Use of this web site constitutes acceptance of the Terms Of Use and Privacy Policy | User published content is licensed under a Creative Commons License.
Copyright © 2005-2008 Free Articles by ArticlesBase.com, All rights reserved. (0.25, 16)

There's not a Bulletin Board in Existence That My Mortgage Marketing Program Doesn't Like

Article Comments

Related Articles

Got a Question? Ask.

Latest Marketing Articles

More from Tom Domin

Need Help?

Site Links

Webmasters

Business Info

Sign up for our email newsletter