Online marketing, also known as internet marketing or Emarketing, is the promotion of products or services via the internet. This advancement in technology brought about a huge change in the way business is conducted.
There are a lot of methods used in online marketing. These methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive marketing, and online reputation managament. Blog marketing and viral marketing, which are social marketing methods are also being utilized.
A brief definition of the various methods on online marketng are the following:
• Search Engine Marketing (SEM) seek to promote websites by increasing their visibility in search engine result pages (SERPs) and so create higher rankings.
• Display Advertising is a type of advertisemet that include logos, photographs, location maps and other similar items. Animated or unanimated images are utilized and may include audios or videos.
• E-mail Marketing uses the electronic mail as a way of getting hold of target clients.
• Affiliate Marketing is an online marketing practice in which affiliates are given rewards by the company for each visitor or customer brought about by the affiliate's marketing efforts.
• Interactive Marketing is the ability to address the customer, remember what the customer said and address the customer again in a way that exemplify that whatever information the customer shared is remembered, as defined by John Deighton at Harvard.
• Online Reputation Management is used for creating a unique presence of a person or entity on the internet. This presence could be seen in any kind of content that directs to the person or entity like news, blogs and forums participation, own web sites, social media presence, pictures, videos, and the like.
• Blog Marketing is online marketing via web blogs.
• Viral Marketing refer to marketing techniques that use social networks to promote brand awareness. This induce people to spread a marketing message at his own free will.
Whatever online marketing method is employed, there will always be pros and cons. Each method should be carefully weighed in order to achieve the most benefit.
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Frequently Asked Questions
How many impressions are generated on blogs
By: pascal1234 | 13-05-2008
How many impressions are generated on blogs per month?Would be helpful if answer includes a link to the source.Thanks!
Any other personalized Internet Radios?
By: Allan.pozner | 12-05-2008
Any other personalized Internet Radios?I know of Pandora and MeeMix, any other free radio services that play JUST the music I ask it to play?
Hitchhikers guide to the galaxy 2008?
By: Allan.pozner | 12-05-2008
Will the Hitchhikers guide to the galaxy become web-based now that print is dead? (The guide, not the book by Adams)...will stellar hitchhikers carry wireless laptops?
Premium products statistic
By: eyalkr | 07-05-2008
I am looking for statistics about Internet Premium products. For example,what precentage from all users of a specific product purchase a premium service?
Can I keep my online love interested?
By: MusicIsMyHotHotSex | 01-05-2008
My boyfriend is in England.He's in the air force and we met accidently through MySpace.Knowing him has changed my life and I have fallen for him.He said he loved me first and I feel that he means it.The predicament is he won't be coming home for 5 months and I'm really worried about running out of things to talk about and keeping our relationship interesting even though he's far away.I also got out of a really bad marriage last year.My ex-husband was a chronic liar and cheater and I worry constantly that the man coming home to me may turn out to be a completely different person than who I fell in love with.My previous relationships have really screwed me up and sometimes I feel that it's just not worth it to start over.Has anyone here ever really fallen in love sight-unseen and made it work?How can I keep our phone and IM relationship interesting so he doesn't get bored?
Is it ethical to follow people on TWITTER that don't want to be followed?
By: SimonStudio | 01-05-2008
Last night I left three of my AVATARS in loop. I lost around 85 followers.I shouldn't of let my cat try to talk me into bed. he kept on begging. I didn't realize the feed would haywire. My aliases on TWITTER are listed on my website. I'm keeping it transparent so it doesn't bite me in the ass. Eventually I assume most of you will unfollow n block me... but by that point I will have perfected the craft of puppet accounts! puppet accounts can be fed N2 a root account, where I can follow all fools that thought they could block me. there is NO blocking! the final account will take the RSS feed of multiple accounts and run it N2 one account. you will not realize the new account is me. twitter is about information, not privacy. this should scare off all the Betty eMOMs into a panopticon surveillance phobia. I realize that heirarchy is part of life's function, but as a thinking person I have to make sure my reputation has thorns. it is less important to me if you follow me or not. what is important is I can follow enemies. this is all about following people that block me. that is it. I don't care if they pay attention or not. I'm not the "BUGBLATTER BEAST" if you don't follow me, I'm still dangerous to values that have not been tried. I know u can't defeat logic. I don't know anyone here enough to know if they r enemies yet, what I do know is most people unfollow n "block" because of nothing. It could be tyranny, but I didn't create TWITTER, and if you don't like it... YOU CAN'T BLOCK me. those r my thorns. u can UNFOLLOW with the button, but if u anger me I will enter ur community n convince ur friends that ur wrong. no more BLOCKING. interesting feeds r created by those whose opinions r not popular. they block when questioned. I want in. I want 2 learn n dialogue. I know I don't have 2 like or agree 2 benefit. I love reading Nietzsche n Machiavelli. I assume they would block. my cycle last night was not intentional. I already realized it was theoretically possible. I was trying to filter it out. the idea is to cycle and control multiple avatars from a central one. not create a loop. if I can accomplish this then I can speak to those that block me. speak to the dead so to speak. theoretically I can make god speak. end result was creating a loop.Is it ethical to follow people on TWITTER that don't want to be followed?
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