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What Every Marketer Needs To Know HISTORICALLY, business writing has been the collective term for advertising, marketing and general business information (reports, business letters, etc.). This holds true in writing for the internet. Yet on the internet, writing adapts to its environment and becomes a refined strain of itself, being at once informational, promotional, concise and entertaining. Since 85% of internet content is written -- 95% of marketing content -- understanding and mastering this skill is elemental to online marketing success. To understand this better, below are 5 examples of how business writing on the internet differs-- and why.
Content that falls short include 1) Muddled or indistinct Information 2) Overly long, or "verbose" wording 3) Delays or quantifiers without explanation 4) Too many links within the text All of these cause visitors to become distracted, possibly confused, and lose their focus, followed quickly by their interest. Splash pages are particularly prone to this, baiting readers with promises, but holding off the details as long as possible. While some may succeed, it is despite -- not because of -- this writing style. Good content explains the overall concept in the first paragraph, expands on in the next 2-3 paragraphs and concludes in the last paragraph or sign-up. Remember: a first-time visitor has only slowed his super-highway travels for a cursory pit-stop. Turning that into a longer stay, sale or return visit is the objective.
At the same time, it is important to AVOID "verbose terminology" or "extensive exposition" That is, put it simply, in simple terms. For the sake of speed alone, stay away from any difficult, less common terms. While writers and intellectuals may cringe at this advise, the fact is, difficult terms slow down and/or lose some readers altogether. The ol' KISS (Keep It Simple, Stupid) Rule applies well here. "Expounding" and "pontification" belong elsewhere-- not on the Superhighway.
Should it contain so much as one typo, one grammatical error, one inaccurate fact then that, too, will live on-- to the endless embarrassment of its author. Accuracy and well-proofed content is the superhighway's equivalent to professionalism and conveys much more to its audience than the careless author realizes-- or wishes. In short, sloppy copy is the same as going to a business meeting in a spaghetti-stained suit. These examples serve as the basis for internet content that is successful and appeals to a broad audience. For a greater understanding of this, visit a wide variety of sites, noting the differences in clear, attractive sites versus those that seem difficult for one reason or another. And, though the outright copying a site is unethical, finding and using a good site as a model, is fine. Writing for the internet is a hybrid of all previous types of business writing; its form has taken the next evolutionary step to keep pace with communication's changes and is the bond by which the internet continues. When educational experts of the mid-20th century mistakenly predicted the demise of writing as an important form of communcation (because of ever-expanding alternative mediums), they failed to recognise its strength, versatility or adaptability. Time has proven otherwise. Make no mistake: Writing is -- and will continue to be -- the most vital form of communication on the internet. And writing successfully is the most vital step to success online. For further information visit "In A Word (or Two)," (http://inawordortwo.blogspot.com) an active, online weblog dedicated to improving the skills needed in Writing For The Internet.--mo
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Article Tags: Free, Success, Business, Marketing, Writing, Make Money, Traffic Generator Article Source: http://www.articlesbase.com/marketing-articles/what-every-marketer-needs-to-know-16930.html  About the Author:Marige O'Brien is a writer, web designer and Internet Marketer. Visit her Website, Tracker Mo's Den for her latest i-marketing tools and biz opps. NEW-- RSS Feeds to Articles and blogs, Plus A Special Offer for new TCC Sign-ups.
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