What to Look For in a New York SEO and Internet Marketing Company

If you run a business in New York, it makes sense to hire a New York SEO and internet marketing company to boost your website's local SEO rankings, but which one do you choose? There are literally thousands of New York SEO companies of all sizes and experience. How do you choose the New York SEO and internet marketing company that's the right fit for your business?

The answer, of course, is to do some research. Check around with other businesses in your niche to find out who did their website optimization. Search for SEO companies in directories of local businesses and get recommendations from the owners of websites that you like. Be prepared to ask about the services offered by the SEO and website design companies you interview. A good New York SEO, marketing and promotion company will be able to tell you how they will meet each of the following categories in optimizing your website.

How will you ensure that my website is indexed by the top search engines?

The answer should include a website analysis to discover any reasons that your website isn't ranking well in the search engines. If they start talking about submitting your site to hundreds of search engines, say a polite thank you and cross them off your list.

What kind of keyword research will you do?

Finding the right keywords can mean the difference between a little amount of inbound website traffic and a lot of inbound website traffic! In most cases, your keyword research will work best if it's a cooperative effort between you and the SEO company. Certain keywords produce large amounts of traffic and certain keywords do not, so ensure you hire the right agency to help you with your keyword research initiatives.

Search engine optimization and content writing

Will the company provide professionally written SEO friendly content for your website? Will they rewrite your current content to optimize it for your chosen keywords?

Site maps

Will the SEO company create a site map and optimize the internal link structure to make it easy for search engine spiders to find all the pages on your website? This is usually only necessary if you have a large website with large amounts of content.

Manual search engine submission

The search engine optimization company should manually submit your website to the search engines rather than using any type of automated script to submit it. That will ensure proper indexing.

Link building campaigns

Search engine optimization is a two-part process. The internal SEO includes the above, but it's only part of the equation. In order to be really effective, your SEO company should propose a link building campaign to bring in high quality, relevant incoming links to your company website.

In addition, the New York SEO company that you choose should include complete reports so that you can analyze the effectiveness of their work, and maintenance to keep your website at the top of the rankings once you get there.