Nope, that is not a typo, so don't go emailing me or anything...
This represents the appearance of the typical subject line in many email marketing campaigns. Too many characters!
Good thing I incorporated enough interest - gaining copy in the first few words, or you wouldn't be reading this post right now. Not a good thing.
The full title to this post is actually "Your Email Marketing is Missing This Critical Piece...So it isn't Even Being Read!"
Too long for an email subject line, which is the critical element in your email marketing that will determine whether or not your message is even opened. Most email programs can get 6 - 8 average length words in... before they use an ellipse to cut off the subject line, which allows this line to fit in the inbox.
So, when you are preparing an autoreposponder message to blast out to your list of hungry customers waiting to buy be sure to keep the subject line short. Try to think of fewer words to get the same message across. For example...
My "subject line" could be reduced to "Your emails are not being read!"
That delivers a high impact message which will compel the recipient to open and find out why their emails are not being read. This is the only purpose of the subject line in an email. Then, your message can carry it from their with high - impact, compelling copy.
And speaking of compelling copy in your message...
That is the other secret to email marketing.
You must carry the reader from the beginning of your message all the way to the end. In today's online society, that is easier said than done.
Harder than sales copy on your website as a matter of fact.
So here is a few more tips for email messages:
1) Keep it brief unless your delivering "insider secrets" that totally will absorb your reader's attention.
2) Use text to send your emails, not html. Most email programs will think your message is SPAM if you use html.
3) Give the next step. Tell the reader where to go three times in each email. A link, phone call, or other action.
That is all for this little lesson in email marketing...
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