Kathy Jo Slusher-Haas is a certified marketing and business coach who specializes in helping other certified coaches build their coaching empire. Interested in more tips to help you grow your business and market like an expert? Visit http://www.marketyourcoachingbusiness.com/Free-Stuff-.html for instant access to your own free Marketing Survival Guide.
In all the years I have been working with coaches, I’m amazed at how many of them believe it’s too hard to coach, have a business and be continually developing new material and they question whether they have what it takes to be successful.
It breaks my heart because most of these folks are needlessly headed towards overwhelm, disappointment & burnout. And the worst part? It doesn’t have to happen.
If you want to avoid their fate, and I know you do, here are 3 stunningly simple ways to avoid overwhelm, disappointment and burnout in your coaching business.
1. Repurpose, reuse, and re-leverage everything.
Don’t obsess over having to create something absolutely new. What do you already have in your doc. files that you can repurpose, reuse, or re-leverage?
What article can you expand into a teleclass? What handouts can be converted into a workbook? What presentation can you record to make a CD or MP3 download?
Don’t worry about the same information being put out there over & over again. First off, people have different learning styles and will look for information in the format that compliments their style.
Second, people need to hear information at least 7 to 10 times before they are truly able to absorb it. You are just offering different options to absorb the information.
2. Don’t reinvent the wheel
One of the things I admire so much about coaches is the willingness to help others out. We are truly giving people. How can you develop a resource sharing partnership with other coaches in your area? Here’s the trick, though. You have to be more willing to give than receive. But receive you shall!
A coaching support group or mastermind group is a great way to get new ideas from others who have already created and tested those ideas. What coaches do you have in your network you trust and know would be willing to support you in growing your business. And – they are out there!
3. Gain clarity & focus
Coaches tend to focus on the needs of others rather than our own needs. This translates to our business also. So we never really determine what we want our business to do for us.
Be clear on how you want your business to look. What do you want it to do for you? What lifestyle do you want to have? How do you want to be seen in your field of expertise? What business structure fits what you want your business to do for you?
Once you have determined what you want your business to do for you, you need to identify your unique message. I call this your Greater Why. This message is a statement about why you do what you do. What difference does this make in the world? What would happen if people did not take the steps you advise? This is your big “So What?”
Another issue keeping us unclear and unfocused is the abundance of opportunities out there. Opportunities are perhaps the biggest distraction from our path.
Once you are clear about what you want your business to be and what your message is you can gauge the plethora of opportunities out there to determine if they aid or distract from where you want to be.
No matter how long you have been in business, chances are you are missing one of these crucial points. The good news: by following these 3 simple steps you can by-pass much of the overwhelm, disappointment, and burnout, and stop leaving money on the table.
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