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The Palin ParableThe choice of Sarah "Barracuda" Palin as the GOP "Trophy Vice" candidate has set off the most intense and creative political debate in my lifetime. John McCain's gambit short circuited Obama's post-convention momentum, shifted the terms of debate, refocused and energized our examination of the issues and brought huge numbers of people off the bench and into the rhetorical, if not political, fray. Marketing With Newsletters: is Your Client Newsletter Boring Your Customers to Death?Newsletter marketing - check out the four rules - build relationship with your customers and create a sense of reliability and professionalism On-line Marketing Success – a Beginner's ManualA person contemplating going into on-line business must know that it is a big business. Over five hundred million businesses are in existence and millions will be there before I finish writing this article; so whether you are starting a work at home business, affiliate marketing and so on, it is good to know what is out there, your possibilities and your responsibilities. You Can't Handle the Truth!We’re all taught to lie, aren’t we? When I say we, I don't mean just all of us in the PR business, I mean we as a society. My wife's uncle is an Education professor at Temple University. I told him I was going to write about lying and ethics in the PR profession, and he responded by telling me what you may find to be a familiar story. “Lying is more complicated than people think. Consider parents who tell their 14 year old to pretend he's 12 so he can get into the movies with a child’s... It’s the Empathy…stupid!Carville was so right in 1992 to focus on the single minded message of the economy. It was obviously not the only thing the Clinton campaign thought was important, but it was the most important. Because without fixing it, without people believing he knew—above anything else—that it needed to be fixed and that he was the guy to fix it, nothing else really mattered. Content Marketing is What's NextAn ad is a great way to encapsulate information into a tiny bite. Think of it as a tiny cracker with a piece of cheese. It leaves us wanting more. I think the main meal is content marketing: creating useful information for prospective buyers. The Lost Art of Writing and Its Impact on Public RelationsWe've all been writing from an early age, starting with thick pencils and writing tablets that later gave way to word processors and computers. But as technology has made the mechanical process of writing much easier, something entirely different has happened to writing itself. Let's Talk About CommunityHello fellow PR practitioners: I wanted to write about a different topic for my first article, but I also wanted to stay positive. So I’m writing about something else – community.
Let me tell you a bit about myself: I’ve been in public relations, publicity, corporate communications, and crisis communications (however you wish to define it ALL!) for almost 15 years now. I also run an online networking group for more than 185 NYC-based PR’s of all levels. We share thoughts, contacts, articles, 18 PR Tips for StartupsPR is one of the most misunderstood disciplines in the marketing department and many startup entrepreneurs and even veteran executives are quick to under estimate and under value it, or on the contrary, expect PR to solve all of their marketing needs all with just one email or press release. The Most Underrated — and Most Powerful — Tool in Online Book MarketingMarketing a self-published book online can be a confusing, costly undertaking — what with all the book marketing tools available today. There is, however, one book marketing tool that self-published authors cannot afford to do without — the website. How to Effectively “sell” PREven the most talented public relations professionals need one key ingredient before they can work their magic: A company willing to trust the PR pro with their program. Getting to this crucial point isn't always easy, and the way PR has traditionally been sold has a lot to do with it. The Ever-changing Face of PRI’ve been in public relations, publicity, corporate communications, crisis communications (however you wish to define it ALL!) for almost 15 years now, and I can tell you that the landscape of this industry has dramatically changed, more so in the past five years than in the 10 years before. When I started in this business, email was the new technology, and the Internet was just being figured out by the public and businesses. I’m not calling myself a dinosaur by any means (I’m Web 2.0 savvy!), Customer Service is the New, New MarketingThe topic of empowering your customers so that they become an extension of your marketing isn't new. Transforming people into a surrogate sales force is the dream of any service organization. The difference today is that the landscape has shifted to the point where good customer service is no longer the minimum ante to play the game. What Will a Downturn Mean to Pr?A raging debate is on as to whether we're currently in a recession or about to enter one. As far as public relations is concerned, however, the answer to that question doesn't matter as much as does the fact that selling public relations gets unquestionably more difficult during troubled economic times. Deadly Words From ClientsMemo to Self: Tactfully remind clients why they’re hiring you…then run the other way when they say certain things.
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