Ben Angel is the author of the brand new controversial book, 'Sleeping Your Way to The Top in Business - The Ultimate Guide to Attracting & Seducing More Customers.' Grab your copy today by visiting www.benangel.com.au
When starting out in business, establishing credibility and getting your foot in the door go hand in hand.
So how can you speed this process up and make your mark in the Australian business community? Let's take a look!
1. Write An E-Book
The great thing about technology these days is that you can write a short book on a topic in your expertise to boost your credibility incredibly quickly.
Simple pull your thoughts together to write an e-book around 30 pages long that can be forwarded on to prospective clients and their colleagues completely free.
Within the e-book include links back to your website for further details on your products and services.
2. Add A Blog To Your Website
By adding short journal entries in your blog on a regular basis, you will soon gather a following after a consistent stint at doing so. Write about topics that are close to your heart and relevant to your business and always encourage people to add comments and ask questions as much as possible.
3. Get A Speaking Gig
There are tonnes of business networking events and business seminars around Melbourne and Australia, to get a speaking gig start by approaching the smaller groups and asking if you could come to one of their events and give a short 15 minute talk on a topic of your expertise and relevant to their client base.
They will not always say yes, but it is a matter of being consistently in their face and building credibility and trust in their eyes until they do. After a while they will come to you.
4. Be Seen
Get out from behind that desk of yours and attend as many business networking events, seminars, business expos, trade shows as possible. Participate in online business forums, post comments on the popular business blogs and meet with lots of other business owners in the early days to be scene and spoken about.
If you are not in front of your potential clients then you are most likely not in their thoughts. After a while you will keep bumping into them and when it comes time to purchase, you will be the first person they think of because the loyalty will lay with you.
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