Ben Angel is the author of the brand new controversial book, 'Sleeping Your Way to The Top in Business - The Ultimate Guide to Attracting & Seducing More Customers.' Grab your copy today by visiting www.benangel.com.au
Every business owner wants a sharp lift in their database to enable them to boost their bottom line profits and attract repeat business.
But just how do you build your database by thousands within a few shorts days?
Easy! Exhibit at trade shows!
Trade shows and or exhibitions are a fantastic way to attract targeted clientele within a short period of time. Some of the more successful expo strategies that I have seen have attracted upwards of 2000 plus new leads within a couple of short days.
But it isn't just as simple as putting up a couple of posters and laying out brochures on the table. There are careful considerations to be made;
1. Where Is The Traffic Flow Going?
Typically when attendees attend an exhibition, they will walk in and turn to the left to make there way around the expo in that direction. Why? When was the last time you drove on the right hand side of the road? Unless of course you are an American you won't do it.
In knowing this you will strategically purchase an expo stand on the left hand side not far from the entry to capture people whilst they are fresh in the door.
2. Promote One Message And One Message Only
You literally have about 5 seconds to grab someone's attention whilst they are walking past your expo stand. By promoting too many things in the view to sell lots of services and products, you in fact hinder yourself because their eyes have no specific message they are drawn too, they feel overwhelmed and walk by.
If you are looking at building your database by hundreds if not thousands, focus on promoting a competition and giving away your core product or service to one lucky winner. Everyone is a sucker for a good competition and will freely opt in to your database for the chance of winning!
3. Follow Up
Now that you are in the prime position for the traffic flow and you are promoting your one core message and attracting the leads, you will need a kick arse follow up strategy for after the expo.
This may be a follow up phone call (will always get a better response), hosting an information session with key topics relevant to your database and your product and services, or booking in for individual "free" consultations to further discuss how your business can assist them.
Whatever it is, be sure that it is ready to go within 48 hours after the close of the expo. If you leave it too late the database will become cold and when you try and touch base with them weeks after they will simply accuse you of being a spammer.
There you have it, simply yet incredibly powerful techniques to build your database by thousands within a short weekend.
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