Neil Anuskiewicz is the Director of Business Development for StreamSend, a leading email marketing service. Neil has 15 years experience in the tech industry. He keeps up on trends in technology and marketing and enjoys sharing what he learns through writing articles and blogging. One of his passions is writing.
Email marketing can often be an outstanding source of both new business and especially repeat business. One of the greatest challenges of email marketing is email list building.
Current customers are an excellent starting point for your list building efforts and can substantially increase your customer loyalty. Start your list building efforts by asking for permission to add them to your email list at the point of sale or contact.
Beyond that, you should make it easy for people to sign up for your email list on your web site and through other channels. In addition, make sure to include a "forward to a friend" link in your e-newsletters and promotional emails.
Once you have these basics in place, it is time to take your email list building to the next level.
Webinars and White Papers
If you sell a product or service, you and others at your company have knowledge and expertise that could benefit current and prospective customers.
A white paper is a document that usually presents a problem and how to address it. The writer must be careful not to be overtly self-promotional but the solution to the problem can include the sort of products or services the writer offers.
Webinars are live and recorded presentations given via the Web. Webinars are considerably more dynamic than white papers and often include interaction between the presenter and the attendees, including chat and question and answer sessions.
By requiring readers to provide their contact information in order to download the white paper or webinar, and giving them the option to join your list, white papers and webinars are sources for email list subscribers.
Article Marketing
Article marketing is a type of marketing whereby businesses write and distribute articles that are potentially useful to their prospective customers. Each article includes a byline and an author "bio" or "resource box" that briefly describes the author and the company represented, including relevant links. You can publish these articles in a variety of Web-based e-zines and publications to maximize readership and Search Engine Optimization (SEO).
Article marketing can help drive more traffic to your Web site and attract prospects, including email list subscribers. You can also publish the articles on your own Web site and encourage readers to sign up for your email list to receive additional useful content.
Email list building is only effective with sustained effort. While it can often be a challenge, these proven methods will ensure you build a strong list and get the most out of your email marketing.
Make Good Use of the Multiple Forms Feature
Many Email Service Providers (ESPs) provide a multiple forms feature that enables you to make multiple offers and have multiple list or lists sign-up forms on your Website. For example, you could have an offer involving knowledge sharing (e.g., a Webinar) as an enticement to sign-up and an offer of a special discount to email list subscribers. In addition, make sure your sign-up forms are not hard to find. Put the forms in reasonably prominent places and on every page of your Web site, if possible.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Desktop Marketer Email Marketing Software
- Email Marketing-Email marketing tips
- Why Email Marketing is Still so Important
- Email Marketing and Your Business
- Permission Email Marketing: How To Earn Massive Profits With Permission Email Marketing
- Bring Success for your business with email marketing
- 5 Reasons Why Email Marketing Is So Effective!
- Online Advertising – Essential Email Marketing Tips
Making Money Business from Home Means Marketing An Asset
By: Edwin Ledgard | 02/01/2010Network marketing products ship in two forms: Assets and liabilities. Even amid a field of weeds, a redwood tree grows big and strong over time, just like an asset. Plant your marketing efforts around young redwood trees. Simple, really; earn by leveraging the efforts of others compounded by your product aging like a fine wine.
Post Cards: Improving Readership and Response
By: jeffrey dobkin | 31/12/2009In the first article of this series on direct mail post cards, we discussed strategies for improving Instant Readership: the 2 seconds you get when someone first glances at your post. In the second article, we discussed rules 8 through 13 — attracting and keeping readers in your post card by using G-R-E-A-T headlines and subheadlines. This is the third and final article in the series on marketing with direct mail post cards. Thank God…! Here, we’ll discuss the best way to make readers call.
Magic Article Rewriter-Spin Articles Software
By: Eilin Thomas | 31/12/2009Using Magic Article Submitter is extremely simple. The program utilizes a wizard style interface to guide you step by step through the entire submission process. To start, you first need to create an account profile.
Internet Marketing Promotion - Marketing Skills and Promotion Strategy
By: Willy Oghinan | 30/12/2009To make internet marketing promotion a conclusive success and reality, you will need to equip yourself with time tested and proven internet marketing promotion techniques that will set your online store and promotion far apart in so many ways from that of your competitors.
Postcards - Improving Readership
By: jeffrey dobkin | 30/12/2009Glance Readership is the 2 seconds you get when someone first picks up your direct mail postcard. In this brief time they decide to either read it — or throw your postcard out (along with your money). Here's how to increase readership and response. This is the second direct marketing article on postcards, in a three article set. Rules 8 through 13 on improving direct mail postcard response.
Direct Mail Post Cards: Improving Instant Readership
By: jeffrey dobkin | 30/12/2009Direct mail post cards make sense in today's bludgeoned economy. They’re cheaper to print than a full direct mail package, and post cards are easier to handle, and less costly to mail. Like most Direct Mail Marketing Campaigns, Post Cards can be effective if created correctly. Read rules 1 through 7 in this first entry of the 3 article series.
Promotional Merchandise Designed With Women In Mind
By: Alexander Calvin | 30/12/2009There are promotional products that can be used for a multitude of reasons. You really need to use those products that will effectively attract those people that are your target demographic. You want for whoever that you are targeting to enjoy and use the item that you are giving them. You want for the product that you use to be something that will make a difference and be useful in their lives.
Importance of Free Marketing Methods When Starting a Business
By: Maryjean Howe | 30/12/2009Starting a home business or a small business often means a shoe string budget and little revenue at the beginning. Traditional marketing methods are often beyond the reach of small businesses and they have to resort to free marketing methods to promote their business.
Ten Tips To Optimize Your Email Marketing And E-Newsletter Design
By: Neil Anuskiewicz | 26/02/2009 | Marketing TipsThere are some differences between designing for email and designing for the Web. Here are some tips to help you design more effectively for email.
Seven Ways To Build Your Email Marketing List
By: Neil Anuskiewicz | 26/02/2009 | NewslettersWhether you send out promotions, an informative e-newsletter, or both, list building should be an ongoing process. Here are some practical steps you can take to improve your list building.
Build Your Email List Through Knowledge Sharing
By: Neil Anuskiewicz | 24/02/2009 | Marketing TipsSharing your knowledge is one of the most effective ways to increase your email list membership and to win new customers and repeat business. This article describes some techniques to leverage the knowledge that you have to help grow your business.
Email Marketing is About ROI
By: Neil Anuskiewicz | 10/12/2008 | MarketingWhen the economy is weak, it is crucial to invest your marketing budget in high Return on Investment (ROI) marketing actions.
Ten Tips for Getting Your Email Marketing Emails Past the Spam Filters
By: Neil Anuskiewicz | 18/10/2008 | Internet MarketingA recent Direct Marketing Association (DMA) study showed that "Email's ROI in 2008 was $45.06 for every dollar spent on it," This is outsnding news for permission-based email marketers but you have to get into the Inbox to realize this level of ROI. Here are some tips on how to improve your Inbox delivery.
Maximize Your Return on Investment With Google Adwords
By: Neil Anuskiewicz | 25/09/2008 | Internet MarketingGoogle AdWords can return a very high ROI but it takes work to get it going properly and then going back from time-to-time to make sure what you setup initially is still working optimally.
The Key to Affiliate Marketing Success: Recurring Revenue Services
By: Neil Anuskiewicz | 25/09/2008 | Internet MarketingThe key to success with affiliate marketing is to choose high-quality services that provide monthly, recurring revenue.