Dental Marketing Consultant with over 10 years experience. Helping dentists throughout the United States develop appropriate and effective marketing strategies. Get the exposure your dental expertise deserves.
Founder and member of the Northern Dental Alliance.
By Dick Chwalek - NicheDental.com - a marketing consultancy
CALL 866-453-1026




Fall Football Promotions: Use Promotional Products To Score A Winning Season
By: Mark Yokoyama | 06/07/2009Americans will soon be watching their favorite high school, college, and professional football teams duke it out on fields throughout the nation. Of course, successful seasons can be attributed to not only the players but the fans as well. If you want to make sure that your community enjoys the best season possible, you should plan on using promotional products. Let's take a look at some of the ways promotional products can make your football season a success and bring the fans closer together.
Converting Prospects Into Customers
By: Corte Swearingen | 06/07/2009Most small business owners are challenged when it comes to converting their prospects to customers. This article outlines three simple marketing strategies to help you move prospects into actual paying customers.
Get a ‘Sold Out’ Sign for your Furniture Store
By: kristine | 04/07/2009With different print materials, you can bend your in-store promotions to highlight your furniture for sale. With just a little bit of creative inputs, content, and the right materials, expect your items pulled out of your store in no time.
Your Website Tells Your Story. Make it Win Trust – and Sales
By: Gail Hamilton | 03/07/2009Make your website tell a story your visitors will like and trust. A few easy steps help you turn wary strangers into friends and customers.
Starting a New Business? Four Tips to Help You Find the Right Marketing Words
By: Gail Hamilton | 03/07/2009When you start a new business, your success depends on successful promotion. You may have boned up on marketing theory but how do you find the actual words? These tips get your advertising off to a terrific start.
Five Ways a Simple Notebook Can Build Your Marketing Power
By: Gail Hamilton | 03/07/2009Do you have trouble thinking up the actual words you need to write your ads, web pages and promotional material? A simple notebook can give you all the pizzaz you need.
Fast Track Your Marketing Know How. Learn from the Masters
By: Gail Hamilton | 03/07/2009Do you wonder how to create high powered promotions for your business? Even if you’ve never written an ad, you can learn from the advertising masters by copying and studying their best work until you understand at a gut level how to do it yourself.
Fast Track Your Marketing Know How. Learn from the Masters
By: Gail Hamilton | 03/07/2009Do you wonder how to create high powered promotions for your business? Even if you’ve never written an ad, you can learn from the advertising masters by copying and studying their best work until you understand at a gut level how to do it yourself.
Getting to New Dental Patient Nirvana in a Negative Economy
By: Dick Chwalek | 15/02/2009 | Internet MarketingDeveloping a successful web strategy can completely change your perspective on the economy. Start dental marketing online with a succinct purpose and connective presence. Then you will begin seeing more and more cosmetic dentistry, dental implant, smile makeovers, and Invisalign braces patients each month.
Keeping Your Dental Practice Profitable in 2009
By: Dick Chwalek | 01/02/2009 | Marketing TipsWhen it comes to being successful during a downturn, communication is everything! Dental practices that want to thrive need to consistently present the value they offer to more consumers and keep their patients better informed as well. While building dental expertise is vital, its potential is very limited without a connective communication strategy to make it "available" and understood by others. This advertising article has strategic tips to give your dental expertise a high priority status.
Dental Practice Marketing Videos
By: Dick Chwalek | 05/08/2008 | Internet MarketingDentists with video on their websites have an advantage over those with mostly text and photos. Dental patients speaking about their treatment can help more others to overcome their fears or old ideas about dentistry. Dental website marketing is moving towards videos in a big way. While having the competitive advantage is very helpful, the numbers of people who put off dental care for whatever reason is huge. Without using dental marketing like this, dentists are saying keep putting it off!
Dental Marketing: Seven Sure Sailing Strategies
By: Dick Chwalek | 05/04/2008 | Marketing TipsThis dental marketing article is for dentists that want to utilize all their expertise. While a downturn seems the perfect time for lower priced services to flourish, there is a lot of room to sell higher-level dental treatments. Baby boomers still have money and are looking for value. Smile makeovers can be a great way to increase profits even as consumers are holding off on other purchases. Niche Dental marketing coaching gives dentists strategies to navigate in this environment, even thrive!
Dental Marketing White Paper: Personalized Direct Mail
By: Dick Chwalek | 06/11/2007 | Direct MailDeveloping a unique market presence important for any business. Personalized direct mail is not only a great way for dentists and orthodontists to standout but it also is effective in presenting the value of advanced dental treatment. Variable printing makes it possible to weave the recipient's name right into the design. This makes the consumer part of the concept rather than just a label. Consumers have many choices. Personalized postcards push dentistry higher up the priority ladder.
Top Dentist Dental Marketing Faq: What Should I Do?
By: Dick Chwalek | 15/07/2007 | MarketingThis dental marketing article is focused on developing an individualized strategy for dental practices. Rather than develop a blanket approach - the dentist's goals are placed into plan and the marketing is wrapped around it. Whether they have a cosmetic dentistry focus or are more general in their dental care services, the plans maximize ROI as well as their personal goals. Most dental marketers overlay a generic plan on their dentist clients often making discounts or freebies a cornerstone.