Mark Yokoyama is the Director of Marketing and Merchandising at ePromos and joined the company in early 2004. He oversees online and offline marketing and public relations programs, the ePromos online catalog and supplier relations.
Trade shows are your best opportunity to become immersed within your industry and become more knowledgeable of your prospects, customers and competition. Although they are costly, you can make sure they pay off with the right combination of promotional products and logo apparel. While everyone is familiar with trade show giveaways, we’ve worked with thousands of trade show exhibitors to become proficient at differentiating our clients’ booth from the more traditional trade show stands. ePromos has a standard procedure for carrying out trade show promotions, we think BIG: Bait, Image and Gifts:
Bait: At trade shows, time is of the essence and it’s essential to gather as much interest from prospective clients as possible. A great tool for driving traffic to your booth is what we call "bait" - inexpensive branded giveaways. The right bait will be effective in getting most attendees to stop by your booth, which will enhance word of mouth advertising about your company and its products. Bait can bring crowds to less than ideal booth locations and ensure a constant flow of traffic to your area.
Image: You've paid for the chance to meet face to face with your industry, so project the best image possible. The right logo apparel reinforces your brand, underscores your professionalism and helps interested prospects identify your staff. From polo shirts to button-downs, we can make sure your team looks and speaks your corporate culture while feeling comfortable. With minimums as low as twelve pieces, there's no excuse not to extend the flair of your booth with the proper apparel.
Gifts: Use gifts to boost your brand recognition and improve your conversion rate. Having a higher value gift for qualified prospects sets the stage for your post-show follow-up. On the flipside, gifts should also be used to thank your existing customers for their business, which can result in greater brand loyalty and more referrals. Some companies also use these more desirable items as incentives to attend product presentations or schedule a sales visit.
It’s never too soon to execute more successful trade show promotions. In this section we have included top items from our BIG categories, but the best way to find the perfect product for your needs is to call a specialist within a promotional products distributor.
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