Neil Carlo Arriola, an experienced copywriter for numerous marketing communications campaigns since 2003 and has worked in collaboration with top-notch advertising agencies in the Philippines is best known for developing eye-catching and compelling creative works. At present he is currently expanding his knowledge of evolving marketing techniques and effective SEO practices.
Consumer buying behavior is governed by means and motive. By way of means, if they can afford it or have the resources and access to the products or services placed up for market. Motive covers the individual’s level of need and may be referred to Maslow’s “Hierarchy of Needs” for clarification.
The Hierarchy of needs:
Physiological – eating, drinking, breathing (basic necessities for the body to function and live)
Safety – job security, home safety, property (need for the predictable order of things in life)
Love/Belonging – friends, family, intimacy (a sense of emotional fidelity and social interaction)
Esteem – image, reputation, respect (represents the basic need to be accepted by others)
Self Actualization – self fulfillment, activism, charity work (things that give a conscious sense of satisfaction or unburden guilt)
As one of the basic principles and first lessons in marketing, these needs help marketers and sales people create the proper position and preposition for their goods and services. By appealing to these needs, one can assure that their product will answer the level of need the market wants to address.
In applying the hierarchy of needs, you can make every sales pitch count. Macro and micro economic factors play a vital role in forecasting the environmental situations affecting the market. By pinpointing consumer indicators, a sales person or marketer can give the proper response and position their goods to fill the needs of their consumer. This way businesses can efficiently place funding and resources at marketing and advertising materials that will sell.
That is why such printing companies as Uprinting are addressing the market’s need for quality prints at affordable prices and offering discounts on a wide range of print products for their pitches. Companies and individuals interested in the goods and services of the print industry will naturally look for additional incentives to fulfill their needs. Using various information, UPrinting sales can further develop promos that are relevant and worth their costumers time. When a company can supply the market with its needs, you can be assured that every sale will count.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Save your Sales, Save on Prints
- Increase Sales – Give Discount Incentives!
- 3 Types of Sales Promotions Based on Target Market
- Saving money from Sales of B2B Services
- How to Make Every Sale Count
- An Online Printing Review of Uprinting.com
- How to Spread the News about your Store’s Big Sale
- Promotion and Sale of Outdoor Furniture
How Posters Persuade your Readers
By: Katie Marcus | 22/12/2009Do you really know how posters persuades readers? Posters are not just a simple picture with words. True poster printing is made up of a variety of factors that jointly induces some purposeful persuasion to readers.
How Email Marketing Can Grow Your Business
By: Maryjean Howe | 22/12/2009Email marketing offers one of the most economical as well as effective marketing tools for any business. It especially makes sense for small business owners to rely on email marketing as other promotional medium are way too expensive and many times ineffective in grabbing the attention of the prospective customers.
What is an Autoresponder and How Can it be Used For Marketing a Business
By: Robert Goodwin | 21/12/2009By setting up a series of email tips, or offering a course over several weeks, you can efficiently and effectively market to prospective customers.
Dental Marketing Seminars : Marketing Invisalign
By: Ed OKeefe | 21/12/2009As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients... and marketing Invisalign would bear the same challenge for dentists.
Dental Marketing Seminars: the Importance of Speed in the Dental Marketing Niche
By: Ed OKeefe | 21/12/2009In the dental marketing seminars that I hold, people often ask me how to achieve big money in the niche of dental marketing. You see, some people may be successful in their business, yet others may not. So what does it take to be successful in the dental marketing business? In my dental marketing seminars, I tell them that to make big money in the business and be successful, take up speed!
Dental Practice Marketing : a Marketing Strategy
By: Ed OKeefe | 21/12/2009In your dental practice marketing, you have to start your business right. You should be able to know how to make your practice go along with your dental practice marketing business. Doctors ask me: “How do I know where to start with your marketing?”, and “How do I know if my practice can be helped with marketing?”. I gave them a round about answer which explains what you really need to think about in dental practice marketing instead of being misled by a consultant or marketing representative.
Dental Practice Marketing: How to Have a Constant Flow of Patients in Your Dental Practice
By: Ed OKeefe | 21/12/2009One of the challenges in dental practice marketing for dentists is on keeping a constant flow of patients in their practice. A lot of people realize that after a long time of really working hard of providing great service, unfortunately you can't deny that even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer. So how do you deal with this in dental practice marketing?
Dental Practice Marketing: How to Have a Constant Flow of Patients in Your Dental Practice
By: Ed OKeefe | 21/12/2009One of the challenges in dental practice marketing for dentists is on keeping a constant flow of patients in their practice. A lot of people realize that after a long time of really working hard of providing great service, unfortunately you can't deny that even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer. So how do you deal with this in dental practice marketing?
Major Types of Reviews
By: Neil Carlo Arriola | 29/04/2009 | WritingA look back into the 2 major kinds of reviews and their application in business.
3 Types of Sales Promotions Based on Target Market
By: Neil Carlo Arriola | 29/04/2009 | Marketing TipsA reminder on how to connect a sales promotion with your target market and what differentiates them from each other
A Printing Company That Offers Online Printing Coupons
By: Neil Carlo Arriola | 29/04/2009 | PrintingA prime example of a printing company that offers additional value and savings through online printing coupons
A Printing Coupon Code a Day Keeps Overspending Away
By: Neil Carlo Arriola | 29/04/2009 | PrintingHelpful tips on how you can stay away from overspending or floating your budget using online printing coupons.
An Online Printing Review of Uprinting.com
By: Neil Carlo Arriola | 29/04/2009 | PrintingAn informative inside look into Uprinting.com via their online reviews and customer accounts.
Opinions, Comments and Reviews in Perspective
By: Neil Carlo Arriola | 29/04/2009 | WritingHere are key indicators on how you can identify and differentiate an opinion from a comment and a review.
Simple Things That Can Make Money Online
By: Neil Carlo Arriola | 29/04/2009 | Online Business3 simple and easy ways you can make a business out of your internet connection
How to Make Every Sale Count
By: Neil Carlo Arriola | 29/04/2009 | Marketing TipsA review on Maslow's hierarchy of needs and its marketing and sales implications.