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As much as we would like them to, the reality is, a lot of people will not buy from us the first time they come across our message.
To be honest, 90 percent of them won't.
I found that even if your offer or your business opportunity is exactly what they are looking for they still will not buy from you. They won't even sign up for your opportunity the first time you call them.
This is just something you have to put into consideration when setting up your marketing funnel.
In the network marketing industry their is a phrase, you've proably heard once or twice.
"Some will, some won't, who cares, next!"
I remember going to the Thursday night meetings, religiously. My uplines would drill this in my head the whole time. The idea is that once you expose someone to the business your just suppose to forget about them and move on to the next person.
At first I used to think that made a lot of since. That's until I started learning sales and marketing for myself. I found that is some very bad marketing advice.
If you don't have a systemized follow up procedure in place for every single one of your prospects, you're leaving untold amounts of money on the table.
A good follow up sequence can easily make you more money then your ever dreamed of. It could easily quadruple your sales because rather than just being able to sell to the same person once, you can sell to them 5, 10 or even 100 times.
So really the fortune is in the follow up.
The rule of thumb in marketing is that your prospect has to see your message at least 7 times before they actually buy something from you.
Your prospect needs repeated exposures to your offer before they will decide to take action on it.
Most people know the 7 times is a charm rule but they are doing it all wrong.
See, you cannot keep a person up with the same old sales pitch 7 times in a row and expect them to buy from you. They would have bought the first time if that was the case.
The only reason they didn't buy the first time is because they weren't convinced that what you were offering would not deliver what you said it would.
You have to prove it to them.
The correct way to follow up with prospects is to educate them and show them you know what you're talking about before they do business with you.
Another purpose of the followup is to build trust and credibilty because these are some of the biggest obstacles that hold anyone back from making a purchase.
You should be able to convince them that their time and money will be well spent.
When your messages become education rather than confrontational, all resistance melts. The natural defense that every person has against being sold disappears.
These are just a few pointers to keep in mind if you want to close more prospects and make more money.
So to answer the question, the fortune is in the followup.
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