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As you should know by now, you must be using some sort of squeeze page also referred to as an optin box as the base point for any online business. Your squeeze page should be considered like a shop window to your business.
Door salesman and telemarketing campaigns have always suffered from a low conversion rate this is because they use very direct sometimes in your face direct advertising - contacting the customer directly instead of letting them come to you.
An optin page simply put, gets potential customers to you. They make the first step and ask for additional information, once they sign up to your list. Or they will leave, simple.
Below are 2 fantastic tips you can use to increase your opt-in rates by at least 9%:
1) Split-Test your pages
This sounds so obvious but only 1 in 50 squeeze page business owners actually do it! Split-test your WebPages to discover the top converting version of that webpage. Split-testing should be on going, keep testing your headlines, bullet points, formats (Arial etc) against other formats to consistently increase your conversions.
One particular online marketer has about 23 different variations of his squeeze page showing to his visitors! That’s split testing on a huge scale! This sort of testing should be done once you begin to acquire lots of traffic.
Use Google Analytics - it’s free and straightforward.
2) Use An Exit Pop-Up
Try and use an exit pop-up were possible. You could even use an html pop-up, there is some newer technology which you could try out such as the Virtual Sales Agent. Offer the prospect a bonus complimentary gift if they opt-in with your exit pop-up. This alone accounts for almost 2% of my list. Not a massive amount, but it's better to have 2% than not.
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