Ben Angel is the author of the brand new controversial book, 'Sleeping Your Way to The Top in Business - The Ultimate Guide to Attracting & Seducing More Customers.' Grab your copy today by visiting www.benangel.com.au
We all want free advertising but not all of us know how to achieve this. So today I'm going to get you to think like a lion hunting for it's prey.
A tad crazy? No not really, you'll see why shortly...
To obtain any kind of free advertising you must first come up with a special offer that can easily be forwarded on to colleagues via email.
This offer spreads virally and to your target market on mass costing you nothing other than the time it took you to put it together, the sample or discount and the time it takes to establish the alliances.
This special offer will be utilised as a lead generational activity and it may be something as simple as a free e-book, articles, free sample products or even a free sample of your service.
Whatever it is, there must be enough value for people to take notice and say "Hey, this is pretty cool, I'm going to tell my friends about this and forward it on!"
Now comes the hard part, who do you forward this on to and how are you going to reach your target market on mass?
Here's where your inner lion is going to come roaring out hunting for your prey (your target market) and to find them you will answer the following question;
Where does your target market hang out in mass?
Do they frequent the gym, trade associations, business associations, social groups, councils, community groups, events (i.e. charities, business events, community) or are they already someone else's clients in a business that offers complimentary products/services to yours?
Establish strong business relationships with these individuals and when the time is perfect ask them if they would mind forwarding your info or offer on to their database.
This is an incredibly simple strategy to implement and the exposure you can obtain by doing this will vary from tens of people to thousands. It will depend on who you network and how well you establish your business relationships.
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