Sean McPheat is a leading authority marketing consultant and sales expert He works with small, medium and large businesses. Understand why the modern buyer is more sales savvy than ever before by downloading Sean’s special report The Modern Buyer’s Prerogative
The benefits of social marketing are many. Joining a series of social networking websites may seem like a tedious task, especially if you aren’t a very social person, but results you gain are going to prove themselves to be well worth the effort. I was never a huge fan of social marketing, but I quickly found that social networking sites gave me the opportunity to have a little bit of fun while working on my marketing campaigns. Social marketing may just be the break you need from your regular daily routine!
If you’re still questioning whether or not social marketing is worth your time, take a few minutes to check out some of the main benefits.
Social networking sites allow you to target niche groups. Most social networking sites have groups or filters that allow you to separate your contacts or make new ones based on their interests. This is great because you are guaranteeing that your messages will be seen by an audience that is already somewhat interested in what you have to say. I found one of the hardest parts of marketing was finding people who were really interested in my niche. Social marketing saves me the trouble of filtering those who aren’t really interested.
Social marketing costs less than traditional advertising methods. Social marketing may take a little more time and effort, but it costs much less than a pay per click (PPC) advertising campaign and can often be more effective. If you pay for a pay per click advertising campaign, you have to worry about paying for clicks regardless of whether or not they result in a sale. The links you post on social networking sites won’t cost you anything more than time.
Social marketing doesn’t require a ton of skill. While it helps to have a little bit of marketing background, you do not have to be a lifetime student of marketing or SEO in order to launch an effective social marketing campaign. As long as you can communicate in clear, grammatically correct English, you’ll find yourself more than half way home. You can focus more on the knowledge you need to have regarding your niche and less on difficult technical skills.
Social marketing helps with SEO. Even though you don’t have to know a lot about SEO to launch a social marketing campaign, a little bit of knowledge will be helpful. Every single time you place a link to your website on another website you are creating an inbound link. Inbound links are critical to SEO, as they prove to the search engines that your website is useful and popular, thus increasing your page rank.
When I first started my online sales career I was hesitant to use social networking sites as part of my marketing strategy. I thought they were simply websites where people gathered to collect friends and swap photographs. Once I learned how to effectively use these sites, I was pleasantly surprised to see the impact social marketing had on my ability to generate web traffic. I truly believe you’ll be just as amazed as I was.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Make Money Online - Internet Marketing To The Rescue
- How You Can Start Making Money From Internet Marketing With Less Than $100
- Internet Marketing - 3 P's to Make Money With Internet Marketing
- Powerful Internet Marketing – 4 Secrets to Make Money From Internet Marketing
- How to Make Money With Internet Marketing as a Beginner
- A Simple Way To Make Money With Internet Marketing
- 4 Steps to Making Money with Internet Marketing
- Free Make Money Online Affiliate Marketing Program-Earn A Stable Income Today!
Refining Your Mailing List
By: Kaye Z. Marks | 15/12/2009I would say that the greatest problems many people have who start to use direct mailing for the first time is that they do not really understand what they need to do to properly manage their mailing lists.
Using Autoresponders to Build a Massive MLM List
By: Joel | 15/12/2009Have you wondered how to build a massive list in a very short period of time. By using this simple MLM List building technique you will have thousands of people flocking to your list...
Dental Practice: Creating a Good Gameplan for the Business
By: Ed OKeefe | 14/12/2009One of the best ways to become successful in your dental practice is to develop a new idea of creating a good “gameplan” for your business. What's this gameplan? Well, it refers to a good gameplan that would help you to double new patients in your dental practice. So the more new patients that you have, the more successful you will be in your business. Having this kind of idea is one way to be on top of your dental practice.
Dental Practice Marketing : How to Keep a Constant Flow of Patients in Your Practice
By: Ed OKeefe | 14/12/2009Keeping a constant flow of patients for the growth of your dental practice marketing could be quite a challenge. Even after a long time of really working hard in the trenches of providing great service in the your practice, it's undeniable that even the greatest dentist in the world goes broke without a constant stream of new patients who pay, stay and refer in their practice. Now, the question is how do you cope up with this fact in the growth of your dental practice marketing?
Dental Practices : Nurturing the Third Herd in the Dental Business
By: Ed OKeefe | 14/12/2009In dental practices, there are three kinds of herd in the dental business. The first herd in dental practices is the current patient base and inactive patient base. This base should be nurtured and offered more services every single month. The second herd in dental practices is the herd of all the people that we have relationships with. They are our friends, our family, and all the business owners that we go on the other end, where they call us and we write our checks to.
Dental Marketing Seminars : Making Use of the Internet
By: Ed OKeefe | 14/12/2009In my dental marketing seminars, I remind my audience that to be successful in their dental marketing business, they should not forget to make use of the Internet. I always give them this scenario in my dental marketing seminars: “Today, more and more people are using the Internet in their daily activities.
Dental Marketing Seminars : Marketing Invisalign
By: Ed OKeefe | 14/12/2009As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients... and marketing Invisalign would bear the same challenge for dentists.
Information Marketing: Creating a Partnership
By: Robert Skrob | 14/12/2009Creating a partnership can be difficult even in the best of situations. What do you do when you have a common interest, but do not know if you can work positively together? Dan in California thinks that he should cold call people in the same business area to see if he will get the answers to his questions and hopefully locate a partner. Is this the best thing to do? Read more and see.
Marketing Tip - 5 Fatal Networking Mistakes
By: Sean McPhcat | 02/12/2008 | NetworkingI could share tons of tips and tricks for effective offline networking, but none of them would do you any good if you walked into a networking situation and did something to instantly create a bad impression.
Management Training Tip - Preparing for an Appraisal
By: Sean McPhcat | 02/12/2008 | ManagementCompleting employee appraisals is a daunting task. I don’t think you’ll find a manager anywhere who disagrees. Often times, however, we worry so much about our end of the appraisal process that we forget how difficult and anxious it makes our employees.
Telesales Training Tip – Must Have Tips for Telesales Success
By: Sean McPhcat | 02/12/2008 | SalesWhen you prospect over the telephone do you always get stuck with the people who can never make the decision?
Educational Based Marketing Tactics and Tips
By: Sean McPhcat | 30/10/2008 | Internet MarketingIf you hadn’t heard of educational based marketing before, you’re not alone. I’ve met hundreds of salespeople who had no idea there was new side of marketing that they haven’t explored yet.
5 Incredible Leadership Qualities
By: Sean McPhcat | 30/10/2008 | ManagementSome leaders are born, while others are created. It’s often difficult, especially as a manager, to convince others to follow in our footsteps, but it is possible. Whether you’re a natural born leader or not, the following qualities can and should be nurtured in order to enhance your leadership abilities.
Marketing Tip - the Benefits of Social Marketing
By: Sean McPhcat | 03/10/2008 | Marketing TipsThe benefits of social marketing are many. Joining a series of social networking websites may seem like a tedious task, especially if you aren’t a very social person, but results you gain are going to prove themselves to be well worth the effort. I was never a huge fan of social marketing, but I quickly found that social networking sites gave me the opportunity to have a little bit of fun while working on my marketing campaigns.
The Delegation of Authority
By: Sean McPhcat | 03/10/2008 | ManagementAs a manager, you’re in a unique position. Delegation of authority is often the most difficult concept for most new managers to grasp. I know because I had trouble with the idea myself. I was used to completing all of my tasks on my own and was overly cautious and unsure about passing work to my subordinates.