Jessica Swanson, “The Shoestring Marketer,” has helped entrepreneurs, all over the world explode their businesses using cutting-edge, proven and completely FREE marketing strategies. To receive your FREE Marketing Kit, that has helped thousands of entrepreneurs, just like you, learn the exact techniques for marketing their businesses for NO-COST, visit: http://www.Shoestring MarketingKit.com
Most small business owners mistakenly think that marketing is synonymous with advertising. They believe that if they put an ad in their local newspaper, run a Google Adwords campaign and stay active on Facebook, that’s all there is to it.
However, marketing is so much more than running various advertising campaigns. Marketing is every single encounter that you have with your prospects, customers and clients.
Marketing is the way that you answer the phone; marketing is the speed at which you answer your customers’ emails; marketing is how cheerfully and quickly you refund your customer’s money.
There is research to suggest that when a customer or client is happy and satisfied with your product or services, they will tell up to 10 of their friends. However, if a customer or client is unhappy with your product or services, they will tell up to 50 friends.
Obviously, you want to do everything humanly possible to make your customer’s day.
Last week, my family took a day-long trip to Lake Geneva, Wisconsin (a small tourist town on a beautiful lake). The place was packed and it was almost impossible to find a place to park. Once we finally did find a parking place, we had to put twelve quarters into the parking meter.
Well, of course we didn’t have ten quarters handy so I went into the nearest store to see if they would give me change for three dollars. The woman behind the counter huffily answered that she was “not an ATM machine and if I wanted change I needed to purchase something.” She then abruptly turned away with a huff.
Needless to say, I won’t be entering THAT store ever again!
I walked into the next store feeling that it would be the same story. However, to my surprise the woman behind the counter smiled and said that “of course she would give me quarters for the parking meter!” She cheerfully pulled out twelve quarters as she engaged in a nice conversation with me. She commented that my kids were adorable, how wonderful the weather had been and asked if I wanted a complimentary cup of coffee.
I ended up buying $50 of merchandise from her store. The store was www.genevagiftsandfudge.com
Even if you don’t have a brick and mortar store, the various ways that you interact with your customers and clients will profoundly affect your business. It could even be the difference between small business success and small business failure.
- Related Videos
- Related Articles
- Ask / Related Q&A
- Small Businesses and Social Media – the door is wide open!
- Digital Marketing Advice for Small Businesses - Your Digital Marketing Plan
- Do You Know the Difference Between Social Media and Social Marketing?
- Social Media Marketing for Small Business Entrepreneurs
- 10 Steps to Starting Your Social Marketing Campaign
- The Profitable Advantantage of Social Marketing
- The Profitable Advantage of Social Marketing
- Small Businesses Benefit From Twitter
Methods on how to find your good wholesalers and sell on ebay
By: agoodic | 29/11/2009DHgate,tradetang,esources,agoodseller,gamejelly,2020 logistics,dataselect,the ways to find your wholesaler
Pulling Up The Sales For Your Online Business
By: Alexander Calvin | 29/11/2009Of course, when you hear about increasing online sales, your first thought may be internet marketing strategies, but that is only one of the ways that you can build a large customer base for your online business. There are several other factors that go into building a large online customer base.
Marketing Solutions And Giving Value Can Create Wealth
By: Elie Nassour | 28/11/2009Online marketing is now officially the fastest growing industry in the world. There are many people online marketing but they do not know how to exactly or if they are they are just trying to sell people and not only are they trying to sell but selling useless things and products that will not benefit their consumer. It is easy to market online and anyone can do it but you need the right methods and tools if you want to rank high in places for the world to notice you and come to you.
How to be a Mega SalesPerson
By: Chibunna Onuoha | 28/11/2009A sales Person is the man or woman who knows and have what it takes in the art of selling. This article is on how one can become a top sales person or what i call a mega sales person.
basics of Niche Marketing
By: Chibunna Onuoha | 28/11/2009This article is on Nthe Basics of Niche Marketing and the Author outlined the basic things needed for you to make it when it comes to Niche Marketing.
SEO Tips for Beginners - Where to Start
By: TheBrainchild | 28/11/2009You’ve landed on this article and I assume you’re interested in internet marketing, namely search engine optimization (SEO). Congratulations! Hopefully this topic will change your life as it has for me. SEO and internet marketing in general have been my passion for over 10 years and, as the world becomes more e-centric, the internet is becoming more important by the day. For this reason, now is the time to become familiar with SEO, even if it’s on a very basic level.
10 Ways To Multiply Your Sales In a Flash
By: Sabrina Sampson | 28/11/2009Making your business skyrocket is not as hard as you think. It's actually a piece of cake when you apply these proven marketing strategies.
Branding your small business makes you look BIG!
By: Andrew Colins | 27/11/2009Explianation on how building an affective brand can create an emotional attachment with your customer and make your small business look big.