Melody Wigdahl is a serial entrepreneur, lifelong geek and founder of WomensNet.Net, a networking and resource site for women entrepreneurs, and the home of the Amber Foundation for Women Entrepreneurs. Visit WomensNet.Net and get a free guide to applying for grants!
1) You need to take your internet campaign mobile because that’s where your customers are - and where your competition is going to be (if they are not there already!).</i> Seriously - stop and think about this for a moment - do you think your customers spend more time on their computer or their mobile phone? Do they take their computer to the grocery store? Out to dinner? To the office? Nope - that’s their mobile phone in their pocket...not their PC!
2) Brick and Mortar businesses are already there - in big numbers! The truth is this....most internet marketers are behind the curve on this trend..Brick and Mortar businesses are adopting this new medium at a fast pace - every day another major brand jumps on the hottest, newest form of advertising - Mobile Text Messaging!
American Idol, NBC, Starbucks, Gap, New York Times, Pizza Hut, Google, The Weather Channel, Coca-Cola — these are just a few examples of big companies and organizations utilizing mobile text broadcast to reach their audiences - and the list will only get longer! President-Elect Barack Obama used text messaging in his presidential campaign as an integral part of his strategy!
3) MOBILE ADS ENJOY A 95% READ RATE...Recent statistics show that more than 100 million Americans viewed a Mobile Ad in Q3 of 2008!! 60% of these ads were TEXT ADS - and that’s a whopping 42% increase in this advertising medium in just 9 months!
4) Text messaging is a highly personal communications tool. It is the most effective way to involve consumers and deliver time-sensitive messages — better than email, radio, TV or print. It’s your most direct link to your customers:
- Mobile is available virtually everywhere
- 84% of Americans have cell phones
- Around 50 billion text messages are sent every single month
- It’s an extension of the Internet and all its marketing applications
- It’s a cost-effective tool for connecting with your customers...wherever they are!
- People take their mobile phones everywhere they go
5) Mobile can enhance and increase the effectiveness of any marketing campaign - email, print, web, radio or TV. Using double opt-in broadcast mobile text - you can easily make your subscribers far more aware of all of your other marketing campaigns - print, TV, web & radio - making sure you get the maximum bang out of each dollar you spend!
Mobile Text Ads - the fastest growing advertising medium in the world! Shouldn't you be taking YOUR internet marketing mobile??
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