Elevator Speech. You must always be prepared to answer the most important question you’ll ever be asked, “What do you do”. The concept of the elevator speech is that from the moment you enter an elevator until the time it reaches the fourth floor you have explained what you do, and for whom. Your elevator speech should clearly state the solution you provide, and the market you serve. It should be a part of you. You should be able to recite your elevator speech without thinking about it.
Business Card. Often, the only collateral piece a prospective client will keep. It’s the cheapest form of advertising you can do. It must inform and make a lasting impression. Your business card should always be with you, and within easy reach; you should never have to look for your business card. Your business card should represent your business; include your contact information, logo and tagline. If there’s room, you may also want to include a short product listing or an industry description.
Website. Often, it’s the first time a prospective client will come in contact with your business. Your website allows you to get information about your company and what you are selling to a global audience. It also puts you on equal footing with your competitors, plus it’s kind of like having your store open 24/7. Your website should answer just about every question a prospective client can have. It must also tell them you are; what you are selling and how they can buy it. You should include a call to action; tell them what you want them to do and how to do it.
Articles are a great way to build your expert status and increase your sales, Articles written about things you specialize in prove you know what you are talking about. Articles distributed to article sites and newsletters can provide you with an enormous amount of exposure, and increase your website traffic. Always include a resource paragraph with your article that includes your name, your website, what you do and how to contact you.
Whitepapers are a great way to inform clients and prospective clients about your services and products. Whitepapers typically make a case for a specific solution or position. They have become a common tool to introduce technology innovations and products. When used as a marketing tool, whitepapers help prospective clients make an informed decision. Whitepapers are written in a neutral, authoritative tone; they range from 4 to 24 pages. An average whitepaper is comprised of 10 pages.
About the Author:© 2008 Beryl Powell, Small Business Advisor, helps Solopreneurs live the lifestyle of their dreams by providing innovative tactics, strategies and resources to help you build your business to sustain your lifestyle. Get a copy of her OperateItRight Success Kit at http://www.OperateItRight.com
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