About the Author: Ron Maier is the Vice President of S & L Store Fixtures, a leading provider of retail store displays and store fixtures, including slatwall accessories, mannequins and more. For more information, please visit www.slstoredisplays.com.
Changing the look of your retail store can be as easy as changing the lighting. Lighting can make a big difference in the look and feel of your store. It can also make a difference in your customer’s buying mood and impression of your inventory.
Track lighting is really the most versatile and effective lighting product on the market today. You can illuminate displays, store fronts, window displays and more. Many retailers use track lighting inside of their glass display cases as well. Cash register areas and important signage can be accented with track lighting.
Track lighting can be hung on a track from the ceiling. With adjustable heads, they are versatile tools for lighting up wall displays. They are high up, small and almost completely out of sight, so they do not detract attention from the products you are highlighting.
New trends are leaning towards single lights that hang down on a wire. With these, you can use decorative or contemporary heads to help distinguish yourself from the competition. Task areas and counters can be illuminated and decorated at the same time. These types of lights are referred to as pendant lights. They make usable light in low-light areas. Art glass and other decorative covers make pendant lights a wonderful addition to just about any store.
Lighting can also help with promotions. Our eyes are naturally drawn to areas of different lighting. That display back in the corner may have been overlooked before, but if you come up with a lighting scheme that accents this area, you could be seeing your customers become interested again. This enables you to draw attention to areas that need it and help your items suddenly look more attractive.
Lighting also works well for theft prevention. Shoplifters need to feel secluded and secretive when they are doing their deeds. Dark corners and dim lighting are their friends. Lighting up areas that you suspect may be inviting to a thief will help deter them from getting comfortable enough to steal your merchandise. Extra lighting in your dressing room areas is also helpful in theft prevention.
There are all kinds of track lighting and specialty lighting products on the market today. You can choose from high efficiency fluorescent or metal halide lamps. You can choose low or line volt lights. The possibilities are endless when it comes to lighting and a little money goes a long way. This inexpensive upgrade to your store can help you to promote items, improve the look and feel of your store and at the same time, deter shoplifters from targeting you. Lighting could be one of the most important store fixtures that you consider in your store.
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