Starting a New Business? Four Tips to Help You Find the Right Marketing Words

<h1>Starting a New Business? Four Tips to Help You Find the Right Marketing Words</h1>Author: <a title="Gail Hamilton" href="http://www.articlesbase.com/authors/gail-hamilton/181700.htm">Gail Hamilton</a> You’ve started your own business.  You’ve galloped enthusiastically through all the preparations. Now you face the moment when you have to find some real live customers and convince them to buy. What’s more, YOU alone are responsible for the ads, signs, presentations and sales pitches crucial to the success of your enterprise.  You must write up that first flyer,  vital web page or brochure — and you can’t think of a thing! Maybe you’ve even boned up on some marketing basics.  You know enough to stress the benefits to your customer, show them how you can help solve their problems and make them feel terrific.   But where do you find the words to actually put down?  Here are some tips. 1.  Get a notebook. Keep a pen and notebook with you at all times.  Jot down every idea that comes into your head.  Pick up phrases from your customers as they talk about your product.  Start a list of the best words and phrases that describe your business. 2.  Enlist Family and friends. These are people you are  comfortable with and totally support you. Invite them to a fun time at your home.  Fortify yourself with a glass of wine if you have to, then talk about your business with all the enthusiasm you can muster while your listeners jot down the best words and phrases spilling out of you.  Add them to the precious store in your notebook. 3.  Learn from the masters. Collect a number of ads, flyers, brochures, etc. that you admire. Don’t just read them, physically write out their contents in longhand, varying type sizes and all, carefully analyzing as you go..  This teaches you, at a physical gut level, just how these successful ads work. 4:  Expand your scope with good reference books. This means a dictionary, a grammar and as many different kinds of thesauruses as you can use.  Nothing beats the solid, well-thumbed volume that sits on your desk within easy reach, ready to spark a new idea every time.  These books will remain your friends and helpmeets no matter how many computers come and go.  They are reliable, loaded with information and never need powering up. These tips will go a long ways to get you started finding the right words to promote and grow your new business. Copyright Gail Hamilton 2009About the Author: Gail Hamilton, author of 25 books, is an experienced copywriter who knows just how challenging finding the right words can be. To help everyone, including marketers, write more persuasively, she has provided huge pools of proven-effective, highly targeted language, in thesaurus form, in her latest works, The Marketing Phrase Book, The Fundraiser’s Phrase Book and 1001 Ways to Say Thank You. 
<a target="_blank" href="http://www.hamilhouse.com">http://www.hamilhouse.com</a>Article Source: <a href="http://www.articlesbase.com/">ArticlesBase.com</a> - <a href="http://www.articlesbase.com/marketing-tips-articles/starting-a-new-business-four-tips-to-help-you-find-the-right-marketing-words-1012392.html" title="Starting a New Business? Four Tips to Help You Find the Right Marketing Words">Starting a New Business? Four Tips to Help You Find the Right Marketing Words</a>

You’ve started your own business. You’ve galloped enthusiastically through all the preparations. Now you face the moment when you have to find some real live customers and convince them to buy.

What’s more, YOU alone are responsible for the ads, signs, presentations and sales pitches crucial to the success of your enterprise. You must write up that first flyer, vital web page or brochure — and you can’t think of a thing!

Maybe you’ve even boned up on some marketing basics. You know enough to stress the benefits to your customer, show them how you can help solve their problems and make them feel terrific.

But where do you find the words to actually put down? Here are some tips.

1. Get a notebook.

Keep a pen and notebook with you at all times. Jot down every idea that comes into your head. Pick up phrases from your customers as they talk about your product. Start a list of the best words and phrases that describe your business.

2. Enlist Family and friends.

These are people you are comfortable with and totally support you. Invite them to a fun time at your home. Fortify yourself with a glass of wine if you have to, then talk about your business with all the enthusiasm you can muster while your listeners jot down the best words and phrases spilling out of you. Add them to the precious store in your notebook.

3. Learn from the masters.

Collect a number of ads, flyers, brochures, etc. that you admire. Don’t just read them, physically write out their contents in longhand, varying type sizes and all, carefully analyzing as you go.. This teaches you, at a physical gut level, just how these successful ads work.

4: Expand your scope with good reference books.

This means a dictionary, a grammar and as many different kinds of thesauruses as you can use. Nothing beats the solid, well-thumbed volume that sits on your desk within easy reach, ready to spark a new idea every time. These books will remain your friends and helpmeets no matter how many computers come and go. They are reliable, loaded with information and never need powering up.

These tips will go a long ways to get you started finding the right words to promote and grow your new business.

Gail Hamilton, author of 25 books, is an experienced copywriter who knows just how challenging finding the right words can be. To help everyone, including marketers, write more persuasively, she has provided huge pools of proven-effective, highly targeted language, in thesaurus form, in her latest works, The Marketing Phrase Book, The Fundraiser’s Phrase Book and 1001 Ways to Say Thank You.
http://www.hamilhouse.com

Rate this Article:

0 / 5 stars - 0 vote(s)

Re-Publish

Article Source: http://www.articlesbase.com/marketing-tips-articles/starting-a-new-business-four-tips-to-help-you-find-the-right-marketing-words-1012392.html

Article Tags: Promotion, Advertising, Copywriting, Ideas, Persuasion, Word Power, Power Words, Marketing Words, Marketing Phrases, Help Selling

Related Articles
Related Q&A

Latest Marketing Tips Articles
More from Gail Hamilton

Why Authenticity Matters

By: David Bernard | 10/11/2009
The word "authenticity"has become an overused branding buzzword, but what does it really mean?

Attraction Marketing Benefits

By: Dick Frankenberg | 10/11/2009
Learn what attraction marketing is about before you market yourself online!

Organize! pt. 2 { Three Core Lists Every Email Campaign Must Have }

By: Bob Lancaster | 10/11/2009
Now that we have created our Triple Core Lists (TCL) and used calc{list}’s outline list type to organize our “New Product” campaign let’s prepare for our second mailing. Right off the bat we know we want to use our first email’s TCL to split this next mailing into two relevant messages; one for those in the {Opened} list and another for the {No Action} list.

Consumer Market Research and B2B Market Research - - What's the difference?

By: Marc Tillman | 10/11/2009
There are many important distinctions between consumer market research and B2B market research studies. In general, a business-to-business market research survey conducted online is more difficult and expensive to complete then is a consumer research survey. This article describes some of the main reasons for these differences.

Marketing Farm Products Online - How You Can Reach More Customers

By: Joan Peterson | 10/11/2009
Marketing Farm Products Online allows you to reach more customers.

3 Things You Must Do Before You Submit To Article

By: temp_113807 | 09/11/2009
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.

Developing an effective and well written value proposition

By: Christina Pomoni | 09/11/2009
A strong value proposition captures the attention of consumers by conveying the benefits a firm can deliver to them in order to satisfy their unmet needs

Marketing vs. Advertising

By: Jessica Swanson | 09/11/2009
Marketing is so much more than running various advertising campaigns. Marketing is every single encounter that you have with your prospects, customers and clients.

Your Website Tells Your Story. Make it Win Trust – and Sales

By: Gail Hamilton | 03/07/2009 | Marketing Tips
Make your website tell a story your visitors will like and trust. A few easy steps help you turn wary strangers into friends and customers.

Starting a New Business? Four Tips to Help You Find the Right Marketing Words

By: Gail Hamilton | 03/07/2009 | Marketing Tips
When you start a new business, your success depends on successful promotion. You may have boned up on marketing theory but how do you find the actual words? These tips get your advertising off to a terrific start.

Five Ways a Simple Notebook Can Build Your Marketing Power

By: Gail Hamilton | 03/07/2009 | Marketing Tips
Do you have trouble thinking up the actual words you need to write your ads, web pages and promotional material? A simple notebook can give you all the pizzaz you need.

Fast Track Your Marketing Know How. Learn from the Masters

By: Gail Hamilton | 03/07/2009 | Marketing Tips
Do you wonder how to create high powered promotions for your business? Even if you’ve never written an ad, you can learn from the advertising masters by copying and studying their best work until you understand at a gut level how to do it yourself.