Gail Hamilton, author of 25 books, is an experienced copywriter who knows just how challenging finding the right words can be. To help everyone, including marketers, write more persuasively, she has provided huge pools of proven-effective, highly targeted language, in thesaurus form, in her latest works, The Marketing Phrase Book, The Fundraiser’s Phrase Book and 1001 Ways to Say Thank You.
http://www.hamilhouse.com
You’ve started your own business. You’ve galloped enthusiastically through all the preparations. Now you face the moment when you have to find some real live customers and convince them to buy.
What’s more, YOU alone are responsible for the ads, signs, presentations and sales pitches crucial to the success of your enterprise. You must write up that first flyer, vital web page or brochure — and you can’t think of a thing!
Maybe you’ve even boned up on some marketing basics. You know enough to stress the benefits to your customer, show them how you can help solve their problems and make them feel terrific.
But where do you find the words to actually put down? Here are some tips.
1. Get a notebook.
Keep a pen and notebook with you at all times. Jot down every idea that comes into your head. Pick up phrases from your customers as they talk about your product. Start a list of the best words and phrases that describe your business.
2. Enlist Family and friends.
These are people you are comfortable with and totally support you. Invite them to a fun time at your home. Fortify yourself with a glass of wine if you have to, then talk about your business with all the enthusiasm you can muster while your listeners jot down the best words and phrases spilling out of you. Add them to the precious store in your notebook.
3. Learn from the masters.
Collect a number of ads, flyers, brochures, etc. that you admire. Don’t just read them, physically write out their contents in longhand, varying type sizes and all, carefully analyzing as you go.. This teaches you, at a physical gut level, just how these successful ads work.
4: Expand your scope with good reference books.
This means a dictionary, a grammar and as many different kinds of thesauruses as you can use. Nothing beats the solid, well-thumbed volume that sits on your desk within easy reach, ready to spark a new idea every time. These books will remain your friends and helpmeets no matter how many computers come and go. They are reliable, loaded with information and never need powering up.
These tips will go a long ways to get you started finding the right words to promote and grow your new business.
Copyright Gail Hamilton 2009
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