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Tips for Sales & Marketing Professionals - Build Prospects Lists From Free-internet-sources

Author: surya Author Ranking Blue | Posted: 23-01-2008 | Comments: 0 | Views: 13 | Rating:  (53) Article Popularity - Blue (?) Got a Question? Ask.
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The Internet has many sources of free-leads. Online directories (such as YellowPages.com, SuperPages.com etc), association websites, membership directories, White Pages, MLS listings are some of the sources that you can use to build a list of prospects for e-mailing / tele-calling.

And, ListGrabber helps you to capture contact details of prospects from all such online sources and automatically add them to your Outlook.

Download your 10-day trial version of ListGrabber today.ListGrabber can directly affect the way you do your business and help you sell more.

Make your Offer Irresistible

Prospects hardly spend 3 seconds on your message. So, you need to come up with an irresistible offer that satisfies your prospects both emotionally and logically.

There are 4 elements that make such an offer.

* Show high return on investment for the prospect – the value and benefits derived should be greater than the price.
* Your message should be clear, simple and brief. Focus on just the unique selling proposition of your offer
* Give reasons why the prospect should believe you (testimonials, endorsements, etc). This will definitely get them to reflect on the offer even if they do not want to buy now.
* Finally, add urgency (limited period offer, added value, etc) to make them buy immediately.

Build Rapport with your Prospects

It is important for a salesperson to build a rapport before selling anything to a prospect. Most successful sales people can guarantee that the faster a rapport is established, the easier it is for a sale to be completed. Connecting with the people to whom you sell is a skill that can be practiced to perfection.

Do your homework before meeting your prospect. Get an insight about the prospect - both personal and company information - that can help you build a relationship. This can be an icebreaker to gain your potential customer’s trust. Make sure you listen attentively and read the body language of the prospect. Avoid common rapport killers like being late for an appointment, dressing inappropriately and becoming overly familiar with the prospect.

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Working as a Product Marketing Specialist for eGrabber Inc.

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