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Consumers see at least 1,600 messages a typical day (Nielson). Think about it: between our morning TV show or newspaper, to the ad wraps on bus’ or billboards on the way to work, to the webertisements on the office computer, it’s almost impossible to unplug from the grid and escape the constant bombardment of the daily brand shouting match.
Brands are finding their loud, flashy messages are falling upon deaf ears—particularly with younger generations. Bigger, louder, flashier is simplistic, narrow-minded and an ineffective way of delivering your message. Smart, intelligent, different, catchy and honest are adjectives to describe campaigns that grab consumers’ attention. How many used car advertisements do you remember versus GE, Apple or Volkswagen campaigns?
One way to deliver a message in a smart, impactful way is through guerilla marketing. Guerilla marketing catches the consumer off-guard. Effective campaigns are intelligent, unexpected, different, and makes the consumer smile in its brilliance. Guerilla marketing makes use of the everyday environment to convey an unexpected, intelligent message that resonates more profoundly than traditional media impressions.
To get you thinking about how your brand can incorporate guerilla marketing into the everyday environment, here are key elements to guerilla marketing:
1. Creativity
In guerilla marketing, the world is your billboard / 30-second TV spot / lower-third. Guerilla marketing begins with out-of-the-box ideation. To develop on-target, unexpected, effective guerilla campaigns, throw convention to the wind and get your creative juices boiling. The heart of every successful guerilla campaign is creativity. Without it, you’re conventional… or worse yet, annoying.
To read the rest of the top 5 guerilla marketing strategies, visit Sparxoo.com, a Marketing, Branding and Business Development Blog.
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