A web designer and copy writer. Interested in marketing, hosting and general design blogs. Enjoys writing and seeking a new challenge.
Mobile marketing is a fairly new and high impact approach to communicating with an existing or potential audience. With that in mind we thought it might be helpful to write an introduction to do's and don'ts of mobile marketing.
DO: Think about your target audience demographic
There is nothing more annoying than receiving a text message, email or letter that is completely irrelevant and in some cases inappropriate. Know your audience and gather information from people who are likely to appreciate your marketing messages.
DON'T: Obtain a database of random mobile numbers
Such sources won't check that these users are relevant or that the mobile phones are still active. Further these users may well have been heavily spammed by other database subscribers.
DO: Use your messages to link to other channels
WAP/ Web Sites, Vouchers to push people to POS (Point Of Sale), WAP payment sites and Telephone booking lines.
DON'T: Broadcast to numbers which you don't have an Opt in from
If you don't have a Mobile Originating message or proof of terms and conditions from other data collection sources, steer clear of sending promotional messages to these numbers.
DO: Think about how to measure the response
Using unique codes and adding a call to action at the end of broadcasts for example.
DON'T: Don't lose sight of the value of mobile numbers.
Even running a free to enter campaign can be immensely valuable in terms of number collection. Each number collected can be profiled and used in telemarketing exercises to cross sell.
DO: Send relevant offers
You will get the best conversion from well targeted lists.
DON'T: Send irrelevant offers.
This is the quickest way to lose numbers from your existing customer database.
DO: Make it clear how to opt out of future broadcasts
All broadcasts should make it clear to customers how to opt out from future marketing messages. This involves detailing the short code to which to send the STOP command.
DONT: Just trust industry gurus – do extensive research
Build your own unique strategies and messages, the more personable and innovative your campaigns the more your customers will show interest.
DO: Make your terms and conditions, including pricing for all campaigns clear
Make sure at some point during your campaign that they agree to terms and you exclusively publish prices clearly. Hidden charges and small writing will cause customers to opt out.
DO: Stay alert and be ready to react
Regularly review your customers, competitors and marketing news and alter your strategy to increase its value.
DON'T: Become complacent at the first sign of success
If something works don't rely on it; try new things as well and make sure you don't get labelled as a spammer.
DON'T: Market to minors without parents' permission
This could cause lots of potential issues, make sure you know your audience and avoid offending your existing customers.
If you are new to mobile marketing we highly recommend reading the official Code of Practice before going any further. Good luck and happy hunting.
- Related Videos
- Related Articles
- Ask / Related Q&A
Vantagens Do Mobile Marketing
Por: pubwebtv.com | 18/09/2009 | Marketing na InternetMobile Marketing é uma interessante maneira de marketing direto, entretenimento, construção de diálogos ou interação para alcançar o consumidor.
Mobile Marketing Em Ebulição
Por: Sandra Turchi | 03/12/2009 | MarketingNesse artigo Sandra Turchi expõe o cenário atual no mobile marketing e as possibilidas para aproveitar e fazer negócios na web e manter seu relacionamento digital.
Atope E E&ddeal;potencializam Negócios Utilizando O Mobile Marketing Como Alternativa De Canal Promocional
Por: Polyanna Rocha | 29/06/2009 | Marketing na InternetAliança das empresas GS&MD;– Gouvêa de Souza, Atope, Laboris e ebit, lança soluções de comércio eletrônico via telefonia móvel
Investimento De Marketing Troca De Campo!
Por: Oscar Ferreira de Souza | 09/04/2009 | Marketing na InternetEm tempos de crise o melhor a fazer é cortar custos e gerar mais lucros, empresas não podem se dar ao luxo de manter altos custos de investimento em marketing e propaganda sem saber quais os resultados realmente obtidos e quais os lucros vieram de cada campanha publicitária. Um estudo recente publicado pela Abberden Research Recessionary Marketing, apresentou que nos momentos mais difíceis de uma empresa e que se dão conta da valor dos clientes fidelizados.
Estratégias De Marketing Digital
Por: Sandra Turchi | 02/10/2009 | Marketing na InternetNo dia-a-dia do micro e pequeno empresário, com suas diversas atribuições e demandas, é quase impossível pensar em acompanhar mais uma tendência, como as inovações digitais, mas lamento informar que isso não é só um modismo passageiro, pois o futuro da sua empresa pode estar em jogo . Caso o seu negócio seja voltado para o público de baixa renda, por exemplo, há por volta de 60 milhões de jovens nas classes CDE, que em breve se casarão, constituirão famílias e ditarão os rumos do consumo no país. Esses jovens estão conectados na web, seja via computadores, ou via celulares, freqüentam comunidades virtuais, como o Twitter, o Orkut, o Facebook, entre outras
CELULAR NA MIRA DO MARKETING DIGITAL
Por: Eduardo Favaretto | 14/02/2008 | MarketingO uso de mensagens eletrônicas como veículo de propaganda via celular será o novo campo de atuação de profissionais de marketing.
Como Ganhar Dinheiro Com A Net – Descubra O Internet Marketing
Por: João Crawford | 29/01/2009 | Marketing na InternetPara se ganhar dinheiro dinheiro com a net não é preciso dinheiro nem conhecimentos, é preciso sim muita dedicação e muita força de vontade. Claro que a maioria não acredita nisto e por isso nunca vai ter sucesso.
O Uso De Estratégias De Comunicação Integrada Para Obtenção De Melhores Resultados. Bh Trans: Um Estudo De Caso
Por: Marcelle Nascimento Soares de Azevedo | 28/10/2008 | Marketing InternacionalEste artigo propõe identificar o cenário organizacional atual e entender sua ligação direta no papel do marketing, além da sua importância para os objetivos das empresas. A discussão sobre o tema foi proposta através de um estudo de caso, a compreensão de como a empresa BH Trans, de atuação real na cidade de Belo Horizonte, utiliza as ferramentas comunicacionais. Esse estudo torna-se relevante, pois, contribui para uma visão holística do ambiente atual e tendência de mercado.
How to Use Two Tier Affiliate Programs to Your Advantage
By: Ed Dearmin | 22/12/2009To those who are not familiar with affiliate marketing, two-tier could be a new term to you but to those who are involved in this kind of money-making experience; it could mean a stream of income. Two-tier is an enticing feature of a particular affiliate program wherein, affiliates are allowed to sign-up additional affiliates below them. So that when the sub-affiliates otherwise known as second tier affiliates, earns a commission, the affiliate above receives a commission too.
How Posters Persuade your Readers
By: Katie Marcus | 22/12/2009Do you really know how posters persuades readers? Posters are not just a simple picture with words. True poster printing is made up of a variety of factors that jointly induces some purposeful persuasion to readers.
How Email Marketing Can Grow Your Business
By: Maryjean Howe | 22/12/2009Email marketing offers one of the most economical as well as effective marketing tools for any business. It especially makes sense for small business owners to rely on email marketing as other promotional medium are way too expensive and many times ineffective in grabbing the attention of the prospective customers.
What is an Autoresponder and How Can it be Used For Marketing a Business
By: Robert Goodwin | 21/12/2009By setting up a series of email tips, or offering a course over several weeks, you can efficiently and effectively market to prospective customers.
Dental Marketing Seminars : Marketing Invisalign
By: Ed OKeefe | 21/12/2009As a dental marketing consultant, I hold dental marketing seminars that would teach dentists on how to market Invisalign in their profession. Invisalign is a solution offered to patients who want to achieve a whiter, stronger teeth. But in dental profession, there is always a challenge on how to market our solutions to our patients... and marketing Invisalign would bear the same challenge for dentists.
Dental Marketing Seminars: the Importance of Speed in the Dental Marketing Niche
By: Ed OKeefe | 21/12/2009In the dental marketing seminars that I hold, people often ask me how to achieve big money in the niche of dental marketing. You see, some people may be successful in their business, yet others may not. So what does it take to be successful in the dental marketing business? In my dental marketing seminars, I tell them that to make big money in the business and be successful, take up speed!
Dental Practice Marketing : a Marketing Strategy
By: Ed OKeefe | 21/12/2009In your dental practice marketing, you have to start your business right. You should be able to know how to make your practice go along with your dental practice marketing business. Doctors ask me: “How do I know where to start with your marketing?”, and “How do I know if my practice can be helped with marketing?”. I gave them a round about answer which explains what you really need to think about in dental practice marketing instead of being misled by a consultant or marketing representative.
Dental Practice Marketing: How to Have a Constant Flow of Patients in Your Dental Practice
By: Ed OKeefe | 21/12/2009One of the challenges in dental practice marketing for dentists is on keeping a constant flow of patients in their practice. A lot of people realize that after a long time of really working hard of providing great service, unfortunately you can't deny that even the greatest dentist in the world will go broke without a constant stream of new patients who pay, stay and refer. So how do you deal with this in dental practice marketing?
Top tips for Mobile Marketers
By: Phil Robinson | 25/08/2009 | Marketing TipsMobile marketing is a fairly new and high impact approach to communicating with an existing or potential audience. With that in mind we thought it might be helpful to write an introduction to do's and don'ts of mobile marketing.