Darren Henwood,
Director,
Heir-Q Marketing Consultancy,
darren.henwood@heirq.com,
http://www.heirq.com
Contents
1. Immediate Action
2. Key Ongoing Functions
1. Immediate Action
There are a number of key tasks that require immediate implementation so all personnel can begin driving traffic to Parent Company ABC Online websites to drive advertising revenue.
Design Work
· Landing page design
· Marketing kit design (banners, logo, full page web advert)
Landing Page
· Purchase domain
· Upload basic but functional landing page to begin to drive traffic and build databases
· Basic interactive features; Registration for forthcoming newsletter, buyers guide and possible editorial contributors, and previously sourced articles
2. Key Ongoing Functions
Every member of the Parent Company ABC Online team has a crucial role to play in the generation of traffic. Increased website traffic = better service offering = increased revenue so traffic generation is an important consideration in day-to-day running
Web Development
· Purchase multiple existing email domains with existing traffic and forward traffic to new project website
· Installing website landing page immediately with basic but crucial interactive features
· Installing Meta Tags
· Reviewing general content and keyword density
· Upload full landing page web advert to www.parentcompanyabc.com and non – active Parent Company ABC websites with URL forwarding
· Maximising user services and user activity functionality
The Online Marketing Executive
· Qualifying budget and installing Google Adwords
· Link trading with every major online stakeholder i.e. Top 50 listed websites with similar keywords
· Purchase multiple existing email domains with existing traffic and forward traffic to new project website
· Blogging on every major industry specific blog
· Installing article back linking strategy
· Join link and banner trading initiatives
· Sourcing pay per click trading initiatives
· Sourcing strategic online media partners i.e. Data Monitor
· Sourcing RSS feed collaboration
· Ensuring every relevant Parent Company ABC website has a prominent link to new projects
Email Campaigns
· Commence as soon as landing page is active
· Deliver online subscribers, raise awareness and editorial contributors
· Embedded Links create website hits (50,000 per week)
· Utilise existing Parent Company ABC database for legitimate marketing efforts.
The Online Editor
· Contacting PR agencies, press officers, researchers to register them as editorial contributors with project websites.
· Sourcing referral to online department for link trading.
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