Attraction marketing is the refreshing new method being embraced by network marketers and in fact, by marketers in many other areas of the selling arena. It flies in the face of traditional methods taught for decades about the best way to gain customers and in most cases, outperforms the old ways.
At the core of attraction marketing is the belief that people love to buy, but hate to be sold to. The solution then, is to somehow make them want to buy, because they like to do that. And you have to do it without selling to them, because they hate that. Sound impossible?
Not only is it possible, but it’s turning around the business of thousands of network marketers. People unable to break even before learning the process of attraction marketing are now making more money than they ever thought possible.
So what is the magic of attraction marketing? It turns the table on the whole selling process. Instead of having to hunt down prospects and alienate friends and family to convince them they need what you have to sell, with attraction marketing your prospects seek you out. They’re already interested and in many cases, ready to buy or sign up. This is the power behind attraction marketing.
Network marketers are learning the teachings of attraction marketing to draw customers and prospects, instead of chasing after them. They’re pulling people towards them that already want what they’re selling.
The old methods used by network marketers consisted of introducing friends and family first to the product or business opportunity. Then there was the ‘3-foot rule’, which basically says you talk about the product or business opportunity to anyone you get within 3 feet of, such as standing in line at the bank, post office or grocery store.
Oh, and we can’t forget good old cold calls. Aren’t they fun? Picking up the phone and calling total strangers to tell them about what you have to offer and try to convince them why they need it. And more often than not, being hung up on.
The problem with the old method is that it makes you approach people who have never expressed an interest in what you have. And the conversion rate is typically quite low. Which is why ‘It’s all about the numbers’ is repeated over and over again within network marketing circles. But it doesn’t have to be that way.
Attraction marketing changes all that and the Internet makes it easier than ever before. You can use a website, an ezine or newsletter, article marketing, even teleseminars to attract potential customers to you. Giving these people valuable information once they’ve found you and the almost automatic filtering process begins.
Those who aren’t interested won’t pursue it any further. Those are the ones who would have hung up on you when you called. They’re the ones who would cut you off in mid sentence to tell you they’re not interested. With attraction marketing, you don’t have to encounter these folks.
On the other hand, the ones who are interested will continue. They’ll sign up for more information or buy the product or whatever it is you’re wanting them to do because they already have some level of desire for what you’re offering. Your conversion rates among these prospects will skyrocket.
Attraction marketing is changing forever the way independent marketers approach the business of gaining customers. The whole sales mindset is changing as well. Savvy marketers seek ways to serve their prospects first. It’s that service that helps turn the prospect into a loyal customer.
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