What Is Trigger Data? How Can You Use Trigger Leads To Boost Your Business?

WHAT IS A TRIGGER LEAD?

A trigger lead is a hard inquiry into a persons credit for the purposes of a mortgage. These are the best leads in the business.

A trigger lead is a hard inquiry into a potential borrowers' credit for the purposes of a mortgage evaluation. These leads are not generated by auto loan applications, insurance inquiries, or applying for a credit card. The credit bureau specifically codes the type of inquiry by industry and credit evaluation type.

All mortgage trigger leads are not alike. We only utilize the credit bureaus who analyze the mortgage inquiries from the previous day and can update and deliver the file on your behalf the next business morning. There are some bureaus who "batch" mortgage inquiries a couple of times a week. Some brokers sell this data as a daily trigger lead. We only sell leads that are batched daily and delivered on a daily basis. Everything else is a waste of your time, energy, effort, and money.Accept no substitutes. Weekly batched files are much cheaper for a reason - they don't work. Don't be pennywise and dollar foolish. Insist on getting the best quality.

All trigger data records are scrubbed against the "do not call list" prior to purchase. Federal law requires that you obtain and maintain a valid subscriber account number (SAN #) from the FTC for all the area codes in which you receive leads. As with all live credit data, a pre-approved firm offer of credit is required. We provide our clients with FCRA compliant telemarketing scripts at no additional charge.

WHO CREATES TRIGGER LEADS?

The national credit bureaus!

All of our trigger data is exactly what the bureau's have on file for each borrower. They are in the business of recording credit scores, loan balances, repayment histories and countless other pieces of information that empower you to select the exact borrowers that fit your existing portfolio of loan products. Take the guess work out of your marketing. Utilizing the leads gives you a unique and powerful insight that no other mortgage marketing product can offer.

This type of information is unmatched in showing you only those prospective borrowers who have already identified. This is information provided by the credit bureau's database system and is flagged by the borrowers "credit pull". All the leads you will receive are from consumers that are in the market NOW. These people are looking for a mortgage and have filled out paperwork to have their credit pulled.

This info is not obtained by offering them an incentive, a gift with purchase, or any other form of compensation. Trigger lead information is only created generated when someone has filled out an authorization to have their credit pulled for the purposes of a mortgage evaluation such as a signed  form 1003.

There simply is no better leads service than this. The source and integrity of this data is unparalleled by any other mortgage data source.

HOW DO I USE TRIGGER LEADS TO BOOST MY PIPELINE & CLOSE MORE LOANS?

Trigger Leads work best when called immediately!

Trigger leads provide you with name, address and phone number of the prospective borrower that fits ALL the demographic criteria you have preselected. When searching for a mortgage, prospective borrowers like choices.  Asking them about their situation gives you the opportunity to help borrowers who may have thought they had limited options. Every borrower is motivated by something...credit card debt, a ballooning ARM loan about to reset, cash out...and a hundred other good reasons. Take the time to find out their needs, wants, and desires with the loan they are pursuing. Doing this will allow you to find the best mortgage product available to fit their needs

Remember as with all live credit data, a firm offer of commitment is required. SmartLeadz gladly provides all of our clients with a copy of an FCRA compliant telemarketing script with the appropriate OPT-OUT info as required by law.

Stop cold calling on lists of people who may or may not have an interest to talk to you. With trigger leads, they're in the market for a mortgage right now. Capitalize on the power of this data.

WHAT FILTERS CAN I ADJUST TO TARGET MY DESIRED BORROWER?

• You chose the filters, we'll never charge extra.
  
  • credit score
  • revolving debt
  • loan balance amount
  • any mortgage on file
  • number of open mortgage trades
  • number of home equity trades
  • most recent mortgage number of months
  • aggregate balance/open mortgage trades
  • highest balance for mortgage trades
  • mortgage monthly payment (total all mortgages)
  • aggregate balance for all open trades
  • FHA mortgage highest balance
  • VA mortgage highest balance
  • conventional mortgage highest balance
  • total number of trades on file
  • current delinquencies
  • aggregate balance for open department store trades
  • number of major derogatories in past 24 months
  • number of minor derogatories in past 24 months
  • bankruptcy eliminator
  • hispanic ethnicity indicator
  • persons age
  • first name gender
  • home/property value
  • home purchase year
  • home purchase month
  • home purchase price
  • loan to value (LTV) ratio
  • eliminate mobile homes
  • property indicator
  • length of residence
  • estimated income
  • homeowner code
  • bankruptcy status
  • bankruptcy filing date
  • bankruptcy discharge date