Widely recognized as the man who revolutionized the martial arts industry, John Graden launched organizations such as NAPMA (National Association of Professional Martial Artists), ACMA (American Council on Martial Arts), and MATA (Martial Arts Teachers Association). Graden also introduced the first trade magazine for the martial arts business, Martial Arts Professional.John Graden’s latest book, The Truth about the Martial Arts Business looks into key strategies involved in launching a martial arts business and includes Graden’s own experience as a student, a leader and a business owner.Graden is the author of six books including The Truth about the Martial Arts Business, The Impostor Syndrome: How to Replace Self-Doubt with Self-Confidence and Train Your Brain for Success, Mr. Graden has been profiled by hundreds of international publications including over 20 magazine cover stories and a comprehensive profile in the Wall Street Journal.Presentations include: The Impostor Syndrome, Black Belt Leadership, The Secret to Self Confidence, and How to Create a Life Instead of Making a Living, John has taught his proven and unique principles of success to thousands of people on three continents since 1987.From keynote presentations for thousands to one-on-one coaching sessions, John Graden is a dynamic speaker, teacher, and media personality who brings passion and entertainment to his presentations. http://MartialArtsTeachers.com http://LearnMartialArtsOnline.com
When I was publishing Martial Arts Professional magazine, we sold advertising to clients who wanted to reach and sell to our readers. Occasionally, an advertiser wanted to cancel the contract. In the publishing world, the process for doing this is called “shorting the contract.”
In exchange for committing to a set number of ads, the advertiser was given a discount for each ad. Shorting the contract meant that the ads the guy ran would be re-billed at the one-time rate and, if he paid the difference, we would release him from the contract.
For instance, if he committed to 10 ads at $2,000 each and cancelled after five, he would have paid us $10,000 of a $20,000 contract. However, had he purchased those ads one at time, the cost would have been $2,200 each. So, if he wants out of his contract, he would pay the difference between five ads at $2,000 (what he paid) and the single run price of $2,200. This would be $200 x 5 = $1,000. He would pay the $1,000 to “short out” his contract. It would be a fair deal for both of us.
You can use this idea in a similar fashion in your martial arts school. Say a student is halfway through a 12-month agreement at $100 per month and stops coming to class and paying. You can offer the student the opportunity to make the agreement good by letting him buy out the balance at a 40-percent discount.
In this example, he has $600 left, so a 40-percent discount would be $240 off, leaving a new one-time balance of $360. He would be allowed to return to class with all privileges and will also avoid having the billing company breathing down his neck (good motivation).
You may have to send a portion of that to the billing company (they will usually take it as a credit on your next check), but it’s worth it. You got money that you most likely would not have, and your student is back in class and appreciative that you were willing to help him through a jam.
- Related Videos
- Related Articles
- Ask / Related Q&A
- The Martial Arts Business Finally Explained
- Martial Arts Business - How Rich Instructors Charge For Their Programs.
- Martial Arts Business - Being A Black Belt Professional
- The Core Dynamics of Starting a Martial Arts Business
- Martial Arts Business Plan
- Forecasting in the Martial Arts Business
- How’s your martial arts business plan?
- Checking your Martial Arts Business Plan




UFC 106: Tito Ortiz vs Forrest Griffin live: Griffin beats Ortiz
By: Charlie Kartadipura | 22/11/2009UFC 106 Live Stream: Griffin Vs Ortiz Online Fight Video and Replay. November 21, 2009 is a big free day for all UFC fans around the globe! This is the rematch that you’ve been waiting for. The Tito Ortiz, also known as the “Huntington Beach Bad Boy” will once again face Forrest Griffin in UFC 106. Forrest Griffin has really prepared for this most awaited rematch and UFC fans can’t wait to see the outcome of this event.
BJJ Alliance | Why Joint Locks Are Sometimes Ineffective in Brazilian Jiu Jitsu
By: John Ovale | 22/11/2009Why Joint Locks Are Sometimes Ineffective in Brazilian Jiu Jitsu - Writtern by John Ovale of BJJ Alliance
How to Slow Down or Completely Halt Your Martial Arts Training Progress
By: Sensei J. Richard Kirkham B.Sc. | 21/11/2009Over the years, I've seen very successful techniques in slowing down martial arts and self-defense training to an almost complete stop. I've listed some of these techniques below, perhaps you're already practicing some of these....
How to Slow Down or Completely Halt Your Martial Arts Training Progress
By: Sensei J. Richard Kirkham B.Sc. | 21/11/2009Over the years, I've seen very successful techniques in slowing down martial arts and self-defense training to an almost complete stop. I've listed some of these techniques below, perhaps you're already practicing some of these....
UFC 106: Ortiz vs. Griffin
By: BetRepublic | 19/11/2009UFC 106: Ortiz vs. Griffin at betrepublic.com, Check out UFC 106 Oritiz and Griffin at sports betting community.
How to change Classical Karate into Classical Kung Fu!
By: Al Case | 18/11/2009An intriguing look at how you can adapt one art into another, and therefore tap into the power of the second art.
Martial Arts Sparring Equipments
By: Qayam khan | 18/11/2009Are you interested in martial arts? Do you know all about martial arts equipments? What techniques you follow to enjoy your preferred art form?
Karate: An Enlightened Way of Life!
By: Qayam khan | 18/11/2009Karate is a well-known form of martial arts which is believed to hail from China. The word “kara” stands for ‘open’, and the “te” means ‘hand’. Learners of this form of fighting make best in use of footwork, as well as various postures and punching techniques in relation with proper placements of the feet.
Discounting a Past-Due Contract
By: John Graden | 16/11/2009 | Martial ArtsWhen I was publishing Martial Arts Professional magazine, we sold advertising to clients who wanted to reach and sell to our readers. Occasionally, an advertiser wanted to cancel the contract. In the publishing world, the process for doing this is called “shorting the contract.”
Discounting an Active Agreement
By: John Graden | 16/11/2009 | Martial ArtsRead this only if you will not get greedy and sabotage your monthly cash flow for the lure of quick cash.
Knowing Your Revenue Streams
By: John Graden | 16/11/2009 | Martial ArtsTo maximize your revenue from martial arts school, you must have a clear understanding of your revenue streams.
Trial vs. Non-Trial Enrollment Strategies
By: John Graden | 15/11/2009 | Martial ArtsThe trial program, in its many configurations, has been a staple in the martial arts school enrollment process for a very long time. A trial program invites the prospect to come into the school to try anything from a single class to a month of classes for free or a small fee.
Who’s Going to Build your Martial Arts School?
By: John Graden | 15/11/2009 | Martial ArtsWhen you are negotiating a build-out, be sure the lease specifies how the credit is going to be paid. Will the landlord pay the builders, so you have no out-of-pocket expense? Will you pay, and then get a credit in free rent? That might mean less cash for start-up expenses but, as with everything in negotiations, it depends on your situation and on that of the landlord.
Your Most Important Negotiation: Choosing Your Martial Arts School
By: John Graden | 15/11/2009 | Martial ArtsNo single element has to be more right than your rent. Getting locked into an expensive lease straps a school's cash flow every 30 days.
The Enemy of Success is Complacency
By: John Graden | 15/11/2009 | Martial ArtsAfter the trail lesson, your goal is to convince any potential students to sign up at your school. It’s all about trial and error and as an experienced martial arts school owner, here are three closes I have used that I would not recommend.
Should I Buy or Lease?
By: John Graden | 15/11/2009 | Martial ArtsThe basic rule of thumb is that, if you can buy for the same monthly price as your rent, it makes sense to buy. Even if the mortgage payment is a little higher (less than 25 percent higher), the additional expense is offset by the tax advantages and wealth building that owning the building gives you. Even if you are leasing, it’s often a good idea to include an option to purchase the property.