Widely recognized as the man who revolutionized the martial arts industry, John Graden launched organizations such as NAPMA (National Association of Professional Martial Artists), ACMA (American Council on Martial Arts), and MATA (Martial Arts Teachers Association). Graden also introduced the first trade magazine for the martial arts business, Martial Arts Professional.
John Graden’s latest book, The Truth about the Martial Arts Business looks into key strategies involved in launching a martial arts business and includes Graden’s own experience as a student, a leader and a business owner.
Graden is the author of six books including The Truth about the Martial Arts Business, The Impostor Syndrome: How to Replace Self-Doubt with Self-Confidence and Train Your Brain for Success, Mr. Graden has been profiled by hundreds of international publications including over 20 magazine cover stories and a comprehensive profile in the Wall Street Journal.
Presentations include: The Impostor Syndrome, Black Belt Leadership, The Secret to Self Confidence, and How to Create a Life Instead of Making a Living, John has taught his proven and unique principles of success to thousands of people on three continents since 1987.
From keynote presentations for thousands to one-on-one coaching sessions, John Graden is a dynamic speaker, teacher, and media personality who brings passion and entertainment to his presentations.
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In an advice column, a 15-year-old boy wrote, “I am 15, I have zits, my voice is still high, and no girl wants anything to do with me. What should I do?” The answer was really good.
It’s not just you. Most 15-year-old boys are gawky and awkward and have zits. Girls your age are more interested in older boys. The question isn’t what can you do now to improve your odds with girls, because there is really very little you can do now. The real question to focus on is: what kind of 18 year-old do you want to be? What can you do over the next three years to redefine yourself and create the person you think will have more success? Can you start lifting weights? Take martial arts and get a black belt? Get really good at some activity, other than video games or web surfing, so you have something going for you?
Many of us have experienced or observed a metamorphosis from the classic 98-pound weakling getting sand kicked in his face to a respected martial arts Master. Martial arts is truly a great way to redefine yourself.
By embracing the martial arts to the degree you and I did, we took major steps to redefine who we are and how we fit in the world. I thank the heavens for putting me in proximity to Walt Bone and Hank Farrah so that on February 12, 1974, I could take my first karate class.
I can’t imagine what kind of life I would have led or what kind of person I would be had my life not taken that turn. I love having a career in the martial arts, being a black belt and a teacher. Even before training, I used to read biographies of all of my sports heroes. My goal was to become an athlete or a teacher. A career in the Martial arts provided me the opportunity to do both, and I am forever grateful. My goal now is to simply leave the martial arts in a better place than where I found it. That’s a goal that motivates and rewards me daily.
When we learn from a specific instructor, it’s natural for us to mimic somewhat his or her teaching methods, processes of control, and attitudes about teaching and the martial arts. Walt Bone taught me to teach through negative reinforcement. Never compliment a student. Always tell them what they are doing wrong. That’s what I did for years. I became such an expert at pointing out things that could be improved upon that I did the same thing outside of school until a friend said I was hypercritical.
When Mr. Bone said it was an unwritten rule that no one should open a school within five miles, I took that as the law. When Mr. Farrah explained that the purpose of the square block is to block one attacker in front of you with a modified side block and, at the same time, block another attacker from the side with a rising block, that is exactly what I believed.
And, that’s how I taught the square block for almost two decades, until the day I was on a StairMaster® in a gym at the Cooper Institute, watching a karate class in front of me on the basketball court. The instructor was very good, and the 10 or so green belt adults were very attentive as he taught them the square block exactly as I was taught it and as I still taught it. But as I watched, I couldn’t help but think: that’s the dumbest thing I’ve ever heard. I wondered how any of us could keep a straight face while explaining this fantasy block.
Finding Your Own Voice is the process of questioning everything you teach, and all the systems within your school, to make sure they represent you and how you want to treat people. You want to make sure your program authentically reflects your beliefs... that it doesn’t simply regurgitate what your instructor perpetuated on you. Just as an abused boy tends to become an abusive adult, abusive teaching practices, insane rituals, faulty reasoning, and myths can be passed on generation to generation until someone breaks the cycle and “finds his voice.”
Finding Your Own Voice simply means you work to have a deeper understanding of the system, so that you don’t keep explaining the square block as I did. You make the style serve your students, rather than the other way around. Just because your beloved martial arts instructor said it doesn’t mean it’s true. Just because some guy said it in the 1920s doesn’t mean it’s right for today. Don’t strive to become a clone of your instructor or the masters in your system. Strive to be authentic as a person who uses martial arts as a way of expressing himself or herself.
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Tips for beginners wanting so start out in Mixed Martial Arts
By: Laura Jane Smith | 24/11/2009Begginers tips on MMA
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By: Martial Mann | 24/11/2009What can you expect if you choose to let your child train MMA at forest park? We always ask for the big W question every now and then but that is for an adult perspective, just a normal thing to do but as for parents who want what's best for their kids, that big W question is just but a typical and expected one. What your child can encounter at Oak Park can be considered an important juncture in his or her life. And we can start elaborating a few of those… Mr. Dion Riccardo, the pre...
Interview with Sensei Ron Quaranta, Creator of Budo Nutrition for Martial Artists and MMA Fighters
By: Sensei J. Richard Kirkham B.Sc. | 24/11/2009What we did specifically was to research the vitamins and nutrients needed to meet the physical and mental requirements for martial artists and MMA enthusiasts. Working in conjunction with a scientific development team, a select group of these vitamins and nutrients were chosen that represent the best combination for muscle recovery, flexibility, joint health and mental focus....
Overcoming Fear in a Self-Defense Situation
By: Sensei J. Richard Kirkham B.Sc. | 24/11/2009How do you overcome fear in a self-defense situation? Basically you don't, you learn to use the fear instead. Making it a tool that you shape not allowing fear to control you. All fine and dandy, but how do you go about learning how to use fear...?
The Advantages and Disadvantages of Blocking and Striking with The Same Limb for Martial Arts and Self-Defense Practitioners
By: Sensei J. Richard Kirkham B.Sc. | 24/11/2009Blocking and striking with the same leg or arm? What happened to the other weapons we carry as part of our bodies everyday? I have to tell you though I've had some good success with this method of counter-attack, but it does have it's disadvantages as well....
The Double Tap Martial Arts Fighting Strategy
By: Sensei J. Richard Kirkham B.Sc. | 24/11/2009The double tap strategy has been demonstrated to be effective in both martial arts sparring, tournaments and self-defense situations. Below are some martial arts and self-defense combinations involving this strategy....
The Truth Behind the Three Depths of Striking in the Martial Arts!
By: Al Case | 23/11/2009An interesting take on how to punch hard enough to break bones.
UFC 106: Tito Ortiz vs Forrest Griffin live: Griffin beats Ortiz
By: Charlie Kartadipura | 22/11/2009UFC 106 Live Stream: Griffin Vs Ortiz Online Fight Video and Replay. November 21, 2009 is a big free day for all UFC fans around the globe! This is the rematch that you’ve been waiting for. The Tito Ortiz, also known as the “Huntington Beach Bad Boy” will once again face Forrest Griffin in UFC 106. Forrest Griffin has really prepared for this most awaited rematch and UFC fans can’t wait to see the outcome of this event.
Discounting a Past-Due Contract
By: John Graden | 16/11/2009 | Martial ArtsWhen I was publishing Martial Arts Professional magazine, we sold advertising to clients who wanted to reach and sell to our readers. Occasionally, an advertiser wanted to cancel the contract. In the publishing world, the process for doing this is called “shorting the contract.”
Discounting an Active Agreement
By: John Graden | 16/11/2009 | Martial ArtsRead this only if you will not get greedy and sabotage your monthly cash flow for the lure of quick cash.
Knowing Your Revenue Streams
By: John Graden | 16/11/2009 | Martial ArtsTo maximize your revenue from martial arts school, you must have a clear understanding of your revenue streams.
Trial vs. Non-Trial Enrollment Strategies
By: John Graden | 15/11/2009 | Martial ArtsThe trial program, in its many configurations, has been a staple in the martial arts school enrollment process for a very long time. A trial program invites the prospect to come into the school to try anything from a single class to a month of classes for free or a small fee.
Who’s Going to Build your Martial Arts School?
By: John Graden | 15/11/2009 | Martial ArtsWhen you are negotiating a build-out, be sure the lease specifies how the credit is going to be paid. Will the landlord pay the builders, so you have no out-of-pocket expense? Will you pay, and then get a credit in free rent? That might mean less cash for start-up expenses but, as with everything in negotiations, it depends on your situation and on that of the landlord.
Your Most Important Negotiation: Choosing Your Martial Arts School
By: John Graden | 15/11/2009 | Martial ArtsNo single element has to be more right than your rent. Getting locked into an expensive lease straps a school's cash flow every 30 days.
The Enemy of Success is Complacency
By: John Graden | 15/11/2009 | Martial ArtsAfter the trail lesson, your goal is to convince any potential students to sign up at your school. It’s all about trial and error and as an experienced martial arts school owner, here are three closes I have used that I would not recommend.
Should I Buy or Lease?
By: John Graden | 15/11/2009 | Martial ArtsThe basic rule of thumb is that, if you can buy for the same monthly price as your rent, it makes sense to buy. Even if the mortgage payment is a little higher (less than 25 percent higher), the additional expense is offset by the tax advantages and wealth building that owning the building gives you. Even if you are leasing, it’s often a good idea to include an option to purchase the property.