Lee Mainprize is a martial arts business and marketing expert creator of Martial Arts Business & Marketing Association
We recommend a 4 week phase to launch your martial arts school. You want to use a shotgun approach by applying lots of methods of marketing which will create synergy. Your only objective is to make as many people as possible aware of the launch, and to attend the event.
Martial Arts Marketing Methods:
Posters - 30 x A3 full colour approximately 40-60
Flyers - 20K A5 colour both sides flyers approx 500-700
Press Adverts - 15 x 3 b&w advert approx 150-200
FREE Trial Passes - business card size colour both sides 80-100
Press Release - FREE
For information on these methods go to the marketing department.
Week 4
Write a Press Release about the Launch of your School and send to every available publication and then follow up with a call to the relevant person
Put 30+ posters all around your new schools area (shops, schools, takeaways, public places etc)
Put out flyers with posters where possible in piles of 50
Give out FREE Trial Passes to all the businesses who display posters/flyers for their employees and family - think win win!
Visit Schools in your area and tell the headteacher about your school and its positive benefits, ask if they will distribute leaflets or school packs to students
Week 3
Have 15-20K Flyers distributed around the residential area of your school, if you can't stretch to this in your budget ensure you distribute 1000 flyers each of the 4 weeks before the launch
Continue school visits until whole of your area is covered
Give out more guest trial passes to businesses
top up your flyers in shops
Week 2
Give out 1000 flyers in the town centre or shopping area nearest your school, have helpers of all ages in uniform to assist
Place a Press Advert in your local newspaper try and get an early right hand page, you may get a good deal with a free paper for placing 3-4 adverts so be flexible and see what you can get most for your money
give out more trial passes to businesses
top up your flyers in shops
Week 1
Give 1000 flyers in the town centre or shopping area nearest your school, have helpers of all ages in uniform to assist
Repeat press advert if your budget permits
- Related Videos
- Related Articles
- Ask / Related Q&A
- How You Can Boost Your Profits With Business-To-Business Marketing Online
- 7 Steps to Creating a Successful Small Business Marketing Plan
- 5 Steps to Massive Profits - A Business Marketing Tip
- Small Business Marketing Tip: Conduct A Marketing Crusade
- Do’s and Don’ts in Local Business Marketing
- Business Marketing: The Most Important Aspect Of Your Business
- Business to Business Marketing
- An Easy Small Business Marketing Tip to Get More Profits




Punching Bag Mounts and Hangers: How To Hang a Heavy Bag
By: Dave Toub | 08/12/2009A few tips on how to properly hang a punching bag to achieve optimal workout settings and maintain safety are reviewed.
How to Make the Transition from Shaolin to Wudan
By: Al Case | 08/12/2009How to make the change from hard art to soft art, how to make an external art into an internal art.
How to choose the right boxing gloves for MMA Training, Muay Thai and other Striking Systems
By: Laura Jane Smith | 08/12/2009Difference between cheap and expensive gloves
Kicking, the Amazing Secret of a very Lost Art!
By: Al Case | 07/12/2009Interesting perspective on how the study of physics can improve one's kicking ability.
Can You Really Teach Confidence?
By: John Graden | 07/12/2009Schools today talk a lot about teaching confidence. They have words of the week and life skills training, which is great. I wish my instructors had taught me about goal setting when I was a kid.
How to Determine Your Retention
By: Brian Tracy | 07/12/2009In consulting with school owners for more than a decade, I can pretty much predict how the initial conversations will go. I ask how many students the client wants and then how many he currently has. When he gives me his current student count (usually higher than it really is), I ask if he knows his retention.
The Motivational Daycare Center
By: John Graden | 06/12/2009As stated in one of my previous articles, I don’t feel that the movement towards character development has been bad for martial arts schools. Actually, it’s been great. On the other hand, when schools drift away from their core values, they become little more than motivational day care centers.
Launch Your Black Belt Club in Three Steps
By: John Graden | 06/12/2009I suggest you have your first color belt exam for a new student within the first six weeks. Get color around a student’s waist as soon as you can, so they can feel that they have made some progress. I use the gold belt as the first belt instead of yellow. Yellow is associated with fear and cowardice, while gold is something we all want.