Widely recognized as the man who revolutionized the martial arts industry, John Graden launched organizations such as NAPMA (National Association of Professional Martial Artists), ACMA (American Council on Martial Arts), and MATA (Martial Arts Teachers Association). Graden also introduced the first trade magazine for the martial arts business, Martial Arts Professional.
John Graden’s latest book, The Truth about the Martial Arts Business looks into key strategies involved in launching a martial arts business and includes Graden’s own experience as a student, a leader and a business owner.
Graden is the author of six books including The Truth about the Martial Arts Business, The Impostor Syndrome: How to Replace Self-Doubt with Self-Confidence and Train Your Brain for Success, Mr. Graden has been profiled by hundreds of international publications including over 20 magazine cover stories and a comprehensive profile in the Wall Street Journal.
Presentations include: The Impostor Syndrome, Black Belt Leadership, The Secret to Self Confidence, and How to Create a Life Instead of Making a Living, John has taught his proven and unique principles of success to thousands of people on three continents since 1987.
From keynote presentations for thousands to one-on-one coaching sessions, John Graden is a dynamic speaker, teacher, and media personality who brings passion and entertainment to his presentations.
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As a kid, you can’t choose your school, your parents, your city, your neighborhood, or much of anything else about your environment. You have no control and, when the situation is negative and intimidating, that debilitating feeling can stick with you for life. Martial arts changes all that. The rank system provides a direct path to respect that you control by training hard, following the rules, and enduring.
With rank comes more control, to the point that people bow to you and call you Sir or Ma’am. Because you trained the hardest and absorbed the lifestyle without question, it’s usually not long before you are helping out in class and then actually leading classes. To a kid who was in an intimidating, powerless situation, this turnaround in control is like water to a plant: it gives new life. I know it did for me. Being a teacher of anything gives you a feeling of significance and self esteem.
I was in 8th grade when I earned my green belt. Green is a great belt color, because it’s a lot darker than orange or yellow. It looks like you’ve been around for a while and know something.
After I cleaned the martial arts school, Mr. Farrah said that now that I was a green belt, we were going to rank spar for three rounds. This, I discovered, was the instructor’s way of making sure you didn’t get too cocky with your new belt. For three rounds he pounded me into the ground.
Then Mr. Bone drove up. He said, “Hey, green belt. Let’s belt fight.” I said I had just rank sparred with Mr. Farrah. He laughed and said we were going to fight using our belts like nunchaku. The rule was no hitting to the face and, if your opponent grabbed your belt, you could punch and kick them until they let go.
I really had no choice, so I bowed in by snapping my belt between my hands with a hard yank. He did the same, and that’s when I noticed something. My snap sounded kind of soft. His sounded like a whip snapping, because his belt was one of the heavy Tokaido silk black belts, whereas mine was made of very soft, light cotton. I was in big trouble.
He hit me on the outside of the thigh so hard I almost flipped. My attempts to hit him fluttered into his blocks. He continued to hit me in the same spot over and over until the skin was broken and I was bleeding and limping while trying to fend him off. After we bowed out, I took my green belt class and staggered home. The next day on the school bus, every time we hit a bump, my eyes would water from the pain in my body, especially my thigh. As painful as that was, I knew it was a reward for moving up the ranks. I was moving closer to the inner circle, and it was worth it.
In my martial arts school, white belts were called “scummy white belts.” You didn’t have a name until you got up to at least blue or brown belt (oddly enough, you were given a key to the school when you made blue belt, so that you could practice). Until then, you were referred to by your rank, as in “Green belt, get over here.” In my case, since I cleaned the school for lessons, the instructors knew me well.
Despite the pain involved in this type of training, many of us took to it like a moth to light. Karate class was a haven to me. From my first day in class at age 13, I knew this was what I was going to do for the rest of my life. Since I had quit football, and karate required a 12-month contract for $25 per month, my parents wouldn’t pay for the classes, so I cleaned the school for lessons. I was the original “wax on. wax off” kid. The second day I was cleaning. Mr. Farrah snapped at me to finish my cleaning before I practiced. With a flashback of being yelled at by my parents and embarrassed in front of other kids, I almost quit that day.
I remember making the conscious decision not to fall back into the pattern of quitting if things got rough. The following week he punched me in the head with his bare fist. It was playful, not malicious, but it really hurt. I was getting his attention, so I took it.
Mr. Farrah was a great influence on me during my teen years. Mr. Farrah was a funny, charismatic guy who mentored me all the way to first-degree brown belt. He taught me a lot but there were clear rules and no doubt who the black belt was.
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Would You Make a Good Martial Arts Professional? Take a Quiz and Find Out!
By: John Graden | 13/12/2009How can you find out where you stand? I’ve created a measuring tool to help you, whether you are considering opening a school or you own a school and need perspective on your role. You will discover if owning a school is for you, or if you are the right person to own a school.
Curriculum Design: The Recipe Book for Your Martial Arts School
By: John Graden | 13/12/2009I had lunch recently with a fourth dan in Uechi Ryu. We talked about how the Eastern mind-set is so different from the Western, and the confusion that creates for many instructors. Culturally, the East is more about conformity, or as I call it, cloning, than the West, where rugged individualism and innovation are instilled.
The Martial Arts Enrollment Process
By: John Graden | 13/12/2009In the 1980s, Educational Funding Company (EFC) was the first to have success creating systems to support an agreement-based school. Our industry owes a debt of gratitude to Nick Cokinos and his ability to teach, motivate, and inspire some of the most successful school owners today. Guys like Dave Kovar, Steve Lavallee, and Keith Hafner all learned the business from being clients of Nick Cokinos.
Is Owning a Martial Arts School Right For You?
By: John Graden | 13/12/2009I knew from my first night in white belt class on February 12, 1974, at age 13, that I was going to do martial arts for the rest of my life. I was teaching professionally by age 16 and have been teaching ever since. However, I never wanted to own a school, at least until the mid-1980s when I was in my twenties.
Would You Make a Good Martial Arts Professional? Take a Quiz and Find Out!
By: John Graden | 13/12/2009 | Martial ArtsHow can you find out where you stand? I’ve created a measuring tool to help you, whether you are considering opening a school or you own a school and need perspective on your role. You will discover if owning a school is for you, or if you are the right person to own a school.
Curriculum Design: The Recipe Book for Your Martial Arts School
By: John Graden | 13/12/2009 | Martial ArtsI had lunch recently with a fourth dan in Uechi Ryu. We talked about how the Eastern mind-set is so different from the Western, and the confusion that creates for many instructors. Culturally, the East is more about conformity, or as I call it, cloning, than the West, where rugged individualism and innovation are instilled.
The Martial Arts Enrollment Process
By: John Graden | 13/12/2009 | Martial ArtsIn the 1980s, Educational Funding Company (EFC) was the first to have success creating systems to support an agreement-based school. Our industry owes a debt of gratitude to Nick Cokinos and his ability to teach, motivate, and inspire some of the most successful school owners today. Guys like Dave Kovar, Steve Lavallee, and Keith Hafner all learned the business from being clients of Nick Cokinos.
Is Owning a Martial Arts School Right For You?
By: John Graden | 13/12/2009 | Martial ArtsI knew from my first night in white belt class on February 12, 1974, at age 13, that I was going to do martial arts for the rest of my life. I was teaching professionally by age 16 and have been teaching ever since. However, I never wanted to own a school, at least until the mid-1980s when I was in my twenties.
Fine-turning Your Martial Arts Curriculum
By: John Graden | 13/12/2009 | Martial ArtsLet me walk you through the processes that I went through to change the recipe of my curriculum. At first, it’s not easy to make wholesale changes to your program. We have a strong connection to many of these techniques and forms. However, once you begin the process of improving the recipes, it becomes exciting.
A Tale of Two Curriculums
By: John Graden | 12/12/2009 | Martial ArtsWhen I opened my school, I presented the exact curriculum that I was raised on. Among the many problems that created for me was that I had a lot more kids in my school than my instructors did. Martial arts forms, hyungs, or kata were designed by highly disciplined adults to be taught to other highly disciplined adults in a military atmosphere. They were not designed to be taught to an eight-year-old kid.
Masters on Change
By: John Graden | 12/12/2009 | Martial ArtsDespite my roots in tae kwon do, my responsibility is to my students, not tae kwon do, kickboxing, Joe Lewis Fighting Systems, or any other source of information. My job is to create the best black belts possible in a school that authentically represents what I believe in. In large part, that responsibility is expressed through my curriculum.
How to Make Cash Outs Work to Your School’s Advantage
By: John Graden | 12/12/2009 | Martial ArtsIf you can keep a steady flow of new students coming in, an ideal situation is high cash outs and high monthly billing. This is being accomplished by some schools that take a somewhat unconventional approach to their cash out and upgrade strategies.