Widely recognized as the man who revolutionized the martial arts industry, John Graden launched organizations such as NAPMA (National Association of Professional Martial Artists), ACMA (American Council on Martial Arts), and MATA (Martial Arts Teachers Association). Graden also introduced the first trade magazine for the martial arts business, Martial Arts Professional.
John Graden’s latest book, The Truth about the Martial Arts Business looks into key strategies involved in launching a martial arts business and includes Graden’s own experience as a student, a leader and a business owner.
Graden is the author of six books including The Truth about the Martial Arts Business, The Impostor Syndrome: How to Replace Self-Doubt with Self-Confidence and Train Your Brain for Success, Mr. Graden has been profiled by hundreds of international publications including over 20 magazine cover stories and a comprehensive profile in the Wall Street Journal.
Presentations include: The Impostor Syndrome, Black Belt Leadership, The Secret to Self Confidence, and How to Create a Life Instead of Making a Living, John has taught his proven and unique principles of success to thousands of people on three continents since 1987.
From keynote presentations for thousands to one-on-one coaching sessions, John Graden is a dynamic speaker, teacher, and media personality who brings passion and entertainment to his presentations.
http://MartialArtsTeachers.com
http://LearnMartialArtsOnline.com
I have written several articles about Finding Your Own Voice as a martial arts professional. I’d like this article to focus on some typical martial artist characters. When you meet these guys you’ll know they have not yet found their own voice.
The Tough Guy
Once I saw the Tough Guy as a corner judge in a point match. He refused to move. When a fighter complained, this guy threatened to “pound him.” Martial arts has not made these guys better people, as much as it has given them additional weapons to bully and intimidate. They need to be extra tough and aggressive to make sure no one thinks they aren’t. This is someone my grandmother would call a very small man.
Travis Bickle
Travis is the character played by Robert DeNiro in Taxi Driver. Bickle doesn’t do martial arts per se but transforms himself into a militant vigilante. His was the classic scene in front of the mirror as he pretends to confront someone with the line, “You talkin' to me? You talkin' to me? Then, who you talkin' to?”
In high school, I wore karate pants, my karate school T-shirt, and wooden Japanese sandals. I was like Travis in adopting a new identity. I was "Karate Jock." I grew out of it. Some guys never do.
Typically, these people are more fringe martial artists than hard core. They play-act like they are martial artists more than they actually engage in structured training. I knew one who seemed to learn everything from books. Somehow he got a black belt and taught students in his garage. His living room was a weight gym/dojo. Travis Bickles are fascinated by the martial arts but never seem to undergo extended training under one instructor or system. Mind you, that won’t stop them from getting a black belt.
At best, they are lifelong dabblers in the martial arts. At the worst, well, they may not be far off from Travis Bickle.
Mr. Negative
Mr. Negative has seen everything and tried everything, but nothing works for his school. He blames his area, his economy, the belt factory down the street, or the current president for his school’s struggles. He is critical of everyone and everybody. He starts sentences with, “The problem with ______ is . . ." Insert a name, style, system, idea, tournament, or business idea in the blank, and you have Mr. Negative. Not a fun guy.
Crusty the Clown
With the movement toward personal development in the classroom, some instructors work hard to look like perfect role models. They talk like a rehashed motivational speaker: “What are you passionate about now?” They try to come off as a hybrid Mr. Rogers and Robin Williams. Truthfully, they remind me more of a character from The Simpsons named Crusty the Clown.
Crusty is a favorite of the kids, who idolize him and watch every episode of his children’s TV show. But as soon as the camera is off, he pops a beer, lights a cigarette, and starts complaining about the kids. Watch out for Crusty the Clowns wearing black belts and making you laugh. Hold onto your wallet, and hide your female students.
The Enlightened One
Did you ever speak with a high ranking black belt who seemed to turn everything you say into a metaphor for nature or world peace? He doesn’t speak as much as give speeches.
Master Po
I know a guy who makes his wife call him Master. Another man calls himself Grand Master. That’s nothing new, but one day his non-martial arts wife said, “All these people call you Grand Master, what title can I have?” Not exactly what I’d call an authentic person.
The Retro-Warrior
Every conversation ends up a war story from the blood-and-guts days. This guy’s dream is for it to be 1975 again. When the only thing you have going for you currently is an event that happened decades ago, you have stopped trying. The Retro-Warrior peaked a long time ago and does his best to relive those times year after year, even as his school crumbles around him. These guys are fun to spend time with because they often have great stories. In fact, this reminds me of the time I was fighting in London and...
The Asian Wannabe
This is the freakiest of all martial arts characters. This is a Caucasian who is so enamored of the Asian roots of the martial arts and, even more so, of his Asian master that he actually begins to speak with an Asian accent. Some people call it pigeon talk. I call it weird.
The Martial Arts Millionaire
Conversations with this guy start as an interrogation about how many students you have and what you are grossing and end as a bragging session all about money, money, money. Boring, boring, boring.
If I ever do this to you, you have my permission to choke me out.
- Related Videos
- Related Articles
- Ask / Related Q&A




Tips for beginners wanting so start out in Mixed Martial Arts
By: Laura Jane Smith | 24/11/2009Begginers tips on MMA
Train your child at Oak Park
By: Martial Mann | 24/11/2009What can you expect if you choose to let your child train MMA at forest park? We always ask for the big W question every now and then but that is for an adult perspective, just a normal thing to do but as for parents who want what's best for their kids, that big W question is just but a typical and expected one. What your child can encounter at Oak Park can be considered an important juncture in his or her life. And we can start elaborating a few of those… Mr. Dion Riccardo, the pre...
Interview with Sensei Ron Quaranta, Creator of Budo Nutrition for Martial Artists and MMA Fighters
By: Sensei J. Richard Kirkham B.Sc. | 24/11/2009What we did specifically was to research the vitamins and nutrients needed to meet the physical and mental requirements for martial artists and MMA enthusiasts. Working in conjunction with a scientific development team, a select group of these vitamins and nutrients were chosen that represent the best combination for muscle recovery, flexibility, joint health and mental focus....
Overcoming Fear in a Self-Defense Situation
By: Sensei J. Richard Kirkham B.Sc. | 24/11/2009How do you overcome fear in a self-defense situation? Basically you don't, you learn to use the fear instead. Making it a tool that you shape not allowing fear to control you. All fine and dandy, but how do you go about learning how to use fear...?
The Advantages and Disadvantages of Blocking and Striking with The Same Limb for Martial Arts and Self-Defense Practitioners
By: Sensei J. Richard Kirkham B.Sc. | 24/11/2009Blocking and striking with the same leg or arm? What happened to the other weapons we carry as part of our bodies everyday? I have to tell you though I've had some good success with this method of counter-attack, but it does have it's disadvantages as well....
The Double Tap Martial Arts Fighting Strategy
By: Sensei J. Richard Kirkham B.Sc. | 24/11/2009The double tap strategy has been demonstrated to be effective in both martial arts sparring, tournaments and self-defense situations. Below are some martial arts and self-defense combinations involving this strategy....
The Truth Behind the Three Depths of Striking in the Martial Arts!
By: Al Case | 23/11/2009An interesting take on how to punch hard enough to break bones.
UFC 106: Tito Ortiz vs Forrest Griffin live: Griffin beats Ortiz
By: Charlie Kartadipura | 22/11/2009UFC 106 Live Stream: Griffin Vs Ortiz Online Fight Video and Replay. November 21, 2009 is a big free day for all UFC fans around the globe! This is the rematch that you’ve been waiting for. The Tito Ortiz, also known as the “Huntington Beach Bad Boy” will once again face Forrest Griffin in UFC 106. Forrest Griffin has really prepared for this most awaited rematch and UFC fans can’t wait to see the outcome of this event.
Discounting a Past-Due Contract
By: John Graden | 16/11/2009 | Martial ArtsWhen I was publishing Martial Arts Professional magazine, we sold advertising to clients who wanted to reach and sell to our readers. Occasionally, an advertiser wanted to cancel the contract. In the publishing world, the process for doing this is called “shorting the contract.”
Discounting an Active Agreement
By: John Graden | 16/11/2009 | Martial ArtsRead this only if you will not get greedy and sabotage your monthly cash flow for the lure of quick cash.
Knowing Your Revenue Streams
By: John Graden | 16/11/2009 | Martial ArtsTo maximize your revenue from martial arts school, you must have a clear understanding of your revenue streams.
Trial vs. Non-Trial Enrollment Strategies
By: John Graden | 15/11/2009 | Martial ArtsThe trial program, in its many configurations, has been a staple in the martial arts school enrollment process for a very long time. A trial program invites the prospect to come into the school to try anything from a single class to a month of classes for free or a small fee.
Who’s Going to Build your Martial Arts School?
By: John Graden | 15/11/2009 | Martial ArtsWhen you are negotiating a build-out, be sure the lease specifies how the credit is going to be paid. Will the landlord pay the builders, so you have no out-of-pocket expense? Will you pay, and then get a credit in free rent? That might mean less cash for start-up expenses but, as with everything in negotiations, it depends on your situation and on that of the landlord.
Your Most Important Negotiation: Choosing Your Martial Arts School
By: John Graden | 15/11/2009 | Martial ArtsNo single element has to be more right than your rent. Getting locked into an expensive lease straps a school's cash flow every 30 days.
The Enemy of Success is Complacency
By: John Graden | 15/11/2009 | Martial ArtsAfter the trail lesson, your goal is to convince any potential students to sign up at your school. It’s all about trial and error and as an experienced martial arts school owner, here are three closes I have used that I would not recommend.
Should I Buy or Lease?
By: John Graden | 15/11/2009 | Martial ArtsThe basic rule of thumb is that, if you can buy for the same monthly price as your rent, it makes sense to buy. Even if the mortgage payment is a little higher (less than 25 percent higher), the additional expense is offset by the tax advantages and wealth building that owning the building gives you. Even if you are leasing, it’s often a good idea to include an option to purchase the property.