The truth is such an elusive concept in MLM. The proliferation of MLM Gurus that make a fortune telling people how to build a downline, that have never, ever, actually built a six figure income is staggering.
You want the truth? You can't handle the truth! Although that's a famous line from the movie "A Few Good Men" it applies to so many people who start an MLM business. When it comes to MLM training most people will tell you what you want to hear instead of telling you what you need to hear.
The real truth about MLM.
Success in MLM, network marketing or a home-based business isn't going to happen fast enough. Doesn't that concept apply to every aspect of our lives? Doctors don't go to a Junior College for a semester or two and become doctors. Lawyers don't become lawyers in 6 months either.
MLM training has become this endless mind game of telling people what they want to hear instead of the real truth about the industry. You can make a fortune telling people who want to live a better life all this warm and fuzzy stuff that they long to hear, but it won't help them achieve success.
Here's an example, all you have to do is make friends with your prospects. Well, if that's all I have to do I'm going to make a fortune. It sounds so easy! The real truth is that you can make friends all you want, but that does not mean that you are ever going to build a real business.
Can you imagine telling your employer that you spent all day making friends? Would that work at a car dealership?
Imagine what your boss would say. I see that you spent several hours with that guy, did you sell him a car? No, but he sure is a nice guy! Let me tell you about his family and when he got laid off and when...
Please, do not misunderstand what we're saying, yes you do need to build relationships with people that decide to join your business, and while it may make you feel good to build relationships with your prospects, you simply cannot build a business that way. Do they employ that concept at Sears, Wal-Mart, Exxon or Ford?
There are a lot of people who say they want to build a business.
I really am serious about changing my life! We have heard that from thousands upon thousands of people over the last decade and more than 80% of those people find an excuse why a home business won't work for them. It's easy to say that you want to change your life, but you really find out how serious somebody is when you tell them what they have to do to become successful.
Last week we were talking with a man who has been very successful in his life. He's made a lot of money in the
past, but at 50 years old he's struggling financially and frustrated. If we had told him how easy it would be to become successful we could have signed him on the dotted line that very day.
Not so fast. We are no longer interested in signing people up, we're looking for serious people. Thankfully, we've been very successful and can afford to be selective, but the real truth is nobody should try to slam people into a business.
This man said all the right things. He's been successful and he knows what it takes to become successful and he says he really wants to improve his life. Doesn't everybody say that, or something like that?
When we started to share with him what we knew for a fact that it would take to become successful he backed off immediately. Oh well, I would never do that. I'm not going to do that. Had we taken the advice of more than a few so called MLM experts we would have spent a long time making friends with a man who clearly wasn't going to do what it took to become successful.
Perhaps, we could have bonded on the phone and felt all warm and fuzzy, but warm and fuzzy doesn't pay the bills.
Treat your MLM opportunity like a business, it's the only way you will ever become successful.
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