Amway: How To Reach Compensation Goals

Amway: How to Reach Compensation Goals

Amway is a giant corporation, ranked by Forbes magazine as one of the largest private companies in the U.S. Its strongest areas of growth are international (most recently China, Russia, and India), with excellent opportunities as those countries develop. Amway is perfectly positioned to take advantage of the current interest in “green,” globally conscious products: their brands are largely focused on health and beauty, cleaning products, food supplements, and filtration systems. They have also earned great brand loyalty among consumers.

Amway is one of the original MLM organizations. Today, Amway’s global sales are well over $8 billion, they employ 13,000 people, have over 3 million distributors (or Independent Business Operators), 450 products, and operate in over 90 countries.

How does the Amway compensation plan work?

Amway combines the revenue streams of both direct selling and multi-level marketing. First, IBOs (Independent Business Operators) can earn income from the mark-up (retail profit, typically between 20%-35%) on the products that they sell. They can also purchase product at a discount to sell later.

Second, an IBO can earn a monthly Performance Bonus, which is awarded at various levels, based on their total accumulated PV for that month (Points Value: a value assigned to each product or service). The IBO’s Performance Bonus can range anywhere from 3% up to 25% of the group’s total BV (Business Volume, or total wholesale cost of goods sold).

Third, of course, the IBO can also recruit and train new IBOs.

IBO performance rankings range from the Silver producer, who has reached the maximum bonus level for one month, up to Diamond producer, who has at least six legs generating Silver volume for at least six months of one year. And then there’s the Q-12: a Platinum or higher IBO who qualifies every month for 12 months of one year.

Now, how does the beginning IBO even start to reach those goals?

Amway was the leader of network marketing, with their “warm market” approach bringing in the IBO’s friends and family, and using techniques like house parties, samples, and flyers.  Those marketing strategies are hopelessly outdated in today’s networked and digital world. The short-term gains of the “warm market” are offset by a 97% long-term failure rate.

Without the right marketing training, mentoring, and skill building, marketing Amway to today’s sophisticated customers is too difficult, and the beginning IBO will fall behind the pack.

To really maximize their success, the new IBO must pursue appropriate, current, and ongoing marketing training. They must find a mentor who can lead them through the winding paths of the internet and social media. They must build and hone their marketing skills to be competitive, and use those skills to set their business up above the rest.

Remember that a lack of modern, continually updated marketing skills leads directly to a lack of continuous growth and profits. Don’t let that happen to you!