Does Network Marketing Work? This question is obviously a pretty important question to have answered before getting involved with a network marketing business. Unfortunately the answer is not as easy as yes or no. We could make this very easy by instead answering the question "CAN network marketing work?" I could just answer "Absolutely!" and this article would be finished. However, in order to answer the original question, we will look at reasons why so many people think that network marketing does not work and how and why network marketing does work.
Old Way of Network Marketing
Part of the reason that network marketing has such a bad reputation is because of the way it used to be done. Before the internet completely changed the entire process, people would go to big meetings and sit for 2 hours while being sold on what a great product and business this was. Then some of them would join the business and attempt to recruit others by nagging their friends and family until they finally agreed to attend one of the meetings. Then the network marketer would bring his potential recruits to the meeting and sit for 2 more hours watching the same presentation. Often after the presentation, the friends and family members weren't as excited as they were supposed to be and they ended up not joining right away. They tried to pass on the business without huriting anyones feelings by saying "I'll think about it". Then the member who originally joined would have to constantly follow-up with all their prospects by phone or in person and see if they were interested "yet". The work was hard and uncomfortable and the payoff generally wasn't good enough or fast enough to keep people working or motivated long enough to succeed.
Network Marketing Now
The internet has made it possible to pretty much maintain the same payment structure as the older network marketing programs, but has changed the entire way recruiting is handled. Now, many network marketing companies offer websites that you send your prospective traffic to and after taking a tour of the website, the company uses automated emails to follow up on your behalf.
Getting people that are really interested in your business is now easier than ever. There are now hundreds of ways to advertise your business without bugging your friends or family and without even ever calling or personally visiting anyone. For example
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