Free Traffic Series – Forum Marketing

What Is Forum Marketing

Forum marketing is a form of marketing that involves using ‘signatures’ to drive traffic to your website as well as build your name and reputation as an expert through building relationships with forum webmasters and their contributors.

Basically all you need to do is post useful information on forums and your signatures will display a ‘soft sell’ line of text that entices other forum readers to click on your website.

Why Forum Marketing Works

One of the most effective things about forum marketing is that you do not need to spend any money on posting on forums.

The only thing you need to do is spend time writing stuff for your forum posts, but most forum marketers wouldn’t mind interacting and writing content because it is part of their passion when they share about a topic or niche they are interested in or they just like interacting with other likeminded people in the forums.

You get the chance to build up a lot of traffic over time and the cumulative and exponential effects should never be underestimated.

Furthermore, forum marketing is also very targeted because the topics are really relevant to what the readers are looking for.

How To Setup Your Forum Marketing Campaign

Here are a couple of tips that you can use for your forum marketing campaign.

-          The first thing you need to do is to make sure you pick the right forum to market your products or your affiliate links. You don’t want to talk about gardening when the forum readers are interested in video games only.

All you need to do is to go on Google and key in the keyword + forum. For example, if you are looking for information on fishing, then just key in “Fishing Forum”.

-          Be sure to participate a lot in the forums. Don’t just post stuff there when you want to promote something. You must interact and talk to the people in the forum.

Try and build relationships with others, especially those who regularly post stuff there. On the Internet, trust is everything and you want to make sure that people know and trust you.

-          Make sure you are knowledgeable about your niche market because people don’t like it when you are talking nothing but nonsense. It is one of the fastest ways to brand yourself as an expert.

-          Don’t try and increase your post count by filling in useless posts like, “Great post!” or “Nice one” or “cool!”

People frown upon these methods and they might even consider you to be a spammer if you are not careful. Always give constructive posts instead of fillers.

When you become well known, you can even setup profitable joint ventures with people there so forum marketing not only drives traffic, it also opens up many doors for new opportunities.