Network Marketing Strategies - Article Writing to Generate Leads

One of the best network marketing strategies today is the use of the internet. You can reach the largest audience possible, without ever leaving your home. Your first task is to have a website that has an opt-in page, a page that your visitors go to get something from you, such as a Free Report, an ebook, or another "gift" in exchange for their contact information. But, just having a website isn't good enough. You have to have visitors to your website in order to make it a useful marketing tool. So how do you do that? Good question, let me explain.

There are several ways to get visitors to your network marketing website, such as pay per click advertising, adsense, banner ads, and so on. Today I want to concentrate on my favorite network marketing tool - article writing. One of the reasons this method of generating leads is so great is that it is FREE! Whenever a publisher picks up one of your articles, they are obligated to leave your contact information attached to it, usually as a link back to your website.

So how does this work, and why is it such a fantastic way to get your network marketing business growing? First of all, your article should relate to whatever benefits your product or service offers. It should NOT be an ad, but rather an article that is informative and educational. When someone types something into the search bar, they are looking for information, seeking an answer to a question. For that reason, your job is to write an article that is unique, and can provide value to the reader.

You may wonder, at this point, where your article will go, and how does it get there. Many website owners are searching for fresh content for their sites. They are not interested in writing their own articles, so they go shopping in article directories for content for their websites. They will pick up articles that they want for their site, and publish them with a link back to your website, and that is how you get FREE traffic! If a reader clicks on the link to your site, they will have the opportunity to fill out your opt-in form, and give you permission to contact them.

Let's talk for a minute about article directories. Article directories are where you will submit your articles. They are free, and there are multitudes of them out there...just type in a search for article directories, and you will have many results. Most have strict guidelines regarding the content and format of articles they accept, so be sure to read and comply with their requests. For the most part, they want articles that have valuable content for the readers, not a billboard or ad for your network marketing business. You have the chance to make your "plug" at the end of your article, with a brief bio and that link back to your website.

When you choose a topic for your article, again, you want to make sure it has something to do with your product or service. You will want to use keywords, those keywords that relate to the content of the article, as well as your website. Continuity is very important. You are trying to attract people that have a need or want that you can satisfy, so make sure everything is in synch. Part of your purpose when writing, is to establish your expertise, and let the reader know that you have information that is valuable to them. When you accomplish this, your reader will respect and trust you. If your writing touches the right prospect, they will in turn go to your website looking for more information from you. So, you see, you are attracting prospects that already have confidence in your ability to help them solve whatever problem they were seeking to resolve in the first place. You can't get a better lead than that!

If you are serious about growing your network marketing business, and want to generate leads that come to you because they believe in your expertise, start writing. As I said earlier, this network marketing strategy is only one of many in my toolbox, but I think that it is one of the best. All it takes is a sincere desire to help people find the answers to their questions, and be there to provide the solutions that work.

To Your Success!