If you’ve just joined a network marketing company you may have been given your own website. Your network marketing company’s website looks professional, attractive, it’s animated, and your name looks really good on it. Now you’re told all you have to do is send prospects to your website (or put it on your business card) and then you’re on your way to a sizable income. This couldn’t be further from the truth. If you’ve done any type of marketing you’ve quickly realized that this isn’t the way to get the job done. Not even close.
There is an art and science to how the website should be constructed, what to have on it, where to put what and how to tap into the mind of your prospect. You must also know how to get targeted visitors to your network marketing website that truly have a need and want for what you’re marketing. Just having a website means absolutely nothing. It’s a tool that must be used properly and the vast majority of marketers have not been skilled on how to use the tool correctly.
Just for a moment think like a prospect looking for your network marketing product or service…. Let me illustrate….
We are associates in a network marketing company that provides natural skin care products. They are promoting a skin care package at 60% off the retail price. I thought I’d experiment and look at sending prospects to our generic network marketing website to buy the “special”. So, pretending to be a ‘prospect’ I went to the generic website of our company.
I immediately ran into snags as the ‘prospect’. I clicked on the skin care special and a list of products came up but not the package I wanted. I couldn’t just purchase the package at the advertised price. I had to enroll as an associate (which was an added cost) but still couldn’t just order the package as part of the enrolment. To get the “special” price I had to order with an automatic order (which I didn’t want)…. You see the problems facing a new prospect trying to negotiate a generic network marketing website? Maybe yours is easier to negotiate than that, let’s hope so. In the end I gave up in frustration.
The internet is an explosive tool, but just like any other tool you need to know how to use it properly. Technology is the name of the game today but it’s a game of efficiencies and how many prospects can we have every day approaching us for our network marketing products and services. Not the other way around.
In network marketing to do this effectively it starts with creating the lead and we must learn to become proficient with 2 very important concepts:
1. using the written word (copywriting)
2. driving targeted visitors to your website
Both of these items go hand in hand when dealing with the internet. You can have the fanciest network marketing website around with all the bells and whistles, but without visitors you really don’t have anything.
The opposite holds true as well. You can have all the traffic in the world, but if the visitors aren’t targeted or weren’t looking for what your network marketing company offers, or if the message is out of “sync” with what they’re looking for you’re not going to generate leads.
One Of The Best Advocare Reviews Ever Written - The One And Only Advocare Review
By: Marius Ystenes | 25/12/2009When searching online there is easy to find a lot of different Advocare reviews and my goal with my Advocare Review is to make it the last one you will ever have to read. I will not only tell you the facts about Advocare but I will also lay out for you exactly what you need to know in order to reach success with this business opportunity.
Vital Information About Marketing Advocare Products
By: Marius Ystenes | 25/12/2009This article will not give you the ins and outs of the Advocare products. This information is easily found in other articles and also on the Advocare main website. What I will do in this article though is to show you exactly how to market your Advocare products.
The Benefits of a Forced Matrix
By: Dave Tomlinson | 25/12/2009MLM is acknowledged to have a huge failure rate but there is a solution. In a forced matrix your sponsor is obliged to help you toward success. There is a program using this proven system about to explode onto the internet in 2010. Right now it's in prelaunch and offering huge bonuses to those who join NOW.
Multi Level Marketing Companies, How Could It Work For You
By: Hercules Mora | 24/12/2009Why do most people fail in Multi Level Marketing? You'll be surprised on how you can make any MLM business explode. Any MLM company can be very lucrative, you just need to know how.
Make Income Online Fast - Easy As A - B - C As Long As You're Using Article Marketing
By: Dale Dupree | 24/12/2009However, should you be totally inexperienced, then the following will still make sense (hopefully) although you will maybe need a little more instruction which is freely available for the asking.The first step is to write an article using notepad of approx 300-500 words. I saying notepad due
Melaleuca Scam Or Real Business Project?
By: Paul Hutchings | 24/12/2009Every month 6,500 people use the internet to look for information on Melaleuca scam. You're certainly not the only one wondering whether this company is a rip-off or a legitimate business opportunity. This article will answer your questions.
Sourcing Cheaper Premium Auto Coverage With Competing Quotes
By: Tarris Bradley | 24/12/2009Most likely, if you have a driver's license, you either pay for auto or somebody receives a statement for you. It's also safe to assume that your policy costs haven't dropped in recent months. Actually, your rates have most likely gone up, am I right? As with many other things, car coverage costs have increased dramatically, particularly in places with an already high cost of living, like Michigan and Pennsylvania.
Caution! Duplication In Network Marketing Doesn’t Mean To Copy Cat Everybody Else
By: Carina | 23/12/2009Have you notice when you go to google for example, that a lot of the ads look the same? People have a misconception of what shall they duplicate but allow them and their team to be original at the same time.
MLM Marketing vs Selling – Why Selling Sucks!
By: Ruth Webster | 26/11/2009 | MLMYou may not realize this but all of us can market. But we've been conditioned by the corporate world to be consumers not marketers. There are 3 things all of us seek from the moment we're born: health, wealth and love. Then everything we consume or use is in some way about fulfilling those desires. To be successful in MLM marketing we need to find people who want what we have and then meet their need. Selling is about convincing people. Nobody wants to be sold to but everyone wants to buy!
MLM Training – Why Use A Prospecting Script, Why Not Just “Wing” It?
By: Ruth Webster | 25/11/2009 | MLMIn MLM even if you don’t think you need a prospecting script, 95% or more of people need some sort of guidance in writing. Have you listened to your successful MLM leaders when they prospect? Many are reluctant to admit to using a script but if you listen to their spiel, you will notice they say much the same thing every time they prospect. If you’ve been told to just “wing” it during MLM training you could be risking a lot in lost sales. So, why is a prospecting script so important?
MLM Business – How To Overcome The Price Objection For Good
By: Ruth Webster | 21/11/2009 | MLMThe dreaded price objection comes in many forms like…how much is it? can’t afford it, too expensive etc. I don’t know of any MLM business owner who hasn’t had to face this objection at some stage in their career. For many new MLM business owners this objection can have them stammering over their words or validating their prospect only to lose the sale. But there is a very simple way to overcome this objection and it will make a huge difference to your MLM business.
Dubli Business Associates – How to Have Prospects Chasing You
By: Ruth Webster | 19/11/2009 | MLMThere is excitement over the launch of Dubli in Australia and New Zealand at present. But let’s look 12 months ahead and see where all the new Dubli business associates are. The failure rate in network marketing is a staggering 95%. If the same techniques taught in other network marketing companies, like recruiting friends and family, apply for building your Dubli business then will you be one of the 5% who succeed? Why not avoid the traps now and find out how to have prospects approaching you.
Neways – The Product Sells Itself, Myth or Not?
By: Ruth Webster | 17/11/2009 | Home BusinessIf you are a Neways distributor you may have been told the Neways products are so great they’ll sell themselves! Network marketing companies love to tell us this because it sounds so good. But if the product really sold itself why would Neways need you? This is a myth that has cost many distributors a lot of money. The truth is, knowing how to market your product effectively and have prospects approach you is the key to Neways success.
Network Marketing Websites Look Great But Do They Work?
By: Ruth Webster | 07/11/2009 | MLMYou have been given a website by your network marketing company. It looks great, it’s state of the art and you have been able to customize it a little with your name and status. Now you can send prospects to your website and, so you’ve been told, the cash will start rolling in. But is that all? Will your network marketing website convert prospects to associates? Find out what works and what doesn’t work with websites.
Fast MLM Downline Building – A Radical New Approach
By: Ruth Webster | 31/10/2009 | MLMIf you’re tired and absolutely disgusted with the pace that your MLM downline is growing a radical change needs to be made. Most people, in fact 96% of network marketers have no clue on what to do or how to get it done! To grow a large and profitable MLM downline you need to become a marketer. Someone who masters the art and science of getting your products to the masses. Who has prospects approaching you…instead of the other around. Find out 3 pivotal secrets to building a profitable MLM downline.
Xocai (MXI Corp) MLM Business – How To Get Chocolate Lovers Coming To You
By: Ruth Webster | 17/09/2009 | MLMRecently Xocai (MXI Corporation) first attracted my attention because I’m a chocoholic. Considering the current media focus on improving our health and the average consumer’s love of chocolate you would think it would be easy to sell Xocai healthy chocolate and make loads of cash in your MXI Corp business. But many associates are finding it harder than they anticipated. Why? Distributors are instructed to use antiquated MLM marketing techniques which won’t cut it.