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I’ve been talking a lot about emails marketing and it is worth mentioning again that while the money is in the list, even more money is in emailing the list over and over again – almost daily!
Here are a couple of reasons why it works like a charm:
1. It build relationship – You have more chances to talk to your list and make friends with them
Relationship building is the key to any successful email marketing campaign. Frank Kern, one of the top product launch experts in the world has a secret formula that emphasizes on creating a rabid, cult-like status relationship with his subscribers. Once you have this powerful presence rather than being perceived as someone who is distant, impersonal, far, far away… you will be able to achieve tremendous results with your email marketing efforts.
2. More Awareness – so that you will beat the competition!
Now there are so many emails a person receive that they will most likely miss your email and not read it. This is normal, especially considering that email marketing is getting more and more saturated. But if you send out often, there will definitely be a higher chance that they will open one of your emails. Especially if you have a product launch, you should send out more emails so that people notice it. Gone are the days of sending ONE email out of the blue and hoping to get many sales right away. You need to build hype, create anticipation and make sure people prepare their hearts to buy the products you recommend in order to make it big online.
3. Increase responsiveness – in order to get them to click on your emails more and more.
Since there are so many people emailing your subscriber (let’s be realistic – your subscriber is probably on 10 other lists), it would do you well to ‘exercise’ their lazy fingers by giving them more and more reason to click on your links. People like getting value – therefore, the more information they absorb and the more help them receive from you will help to increase the responsiveness of your list.
4. More sales – the bottom line is to make more money!
Here’s what I’ve observed… the open rates of emails have been dropped down in recent years, with so much emails going around, people are getting more distracted than ever, and you will NOT make it if you only send 1-2 emails per week! After all, there is a chance that your list may not even notice and open up your email. But if you email 5-7 times a week, there will definitely notice your email and open at less 50% of your mailing. This will increase your traffic and sales as more people will read your emails and hit your website.
So what are you waiting for? If you don’t have a list, then BUILD one. If you have one, then start emailing them now!
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