Can’t Wait to Hit the Road on Your New Bike? not so Fast!

MAYFIELD VILLAGE, Ohio – Feb. 19, 2008 – Whoever coined the phrase, “it's just like riding a bike,” probably never switched motorcycles. That's because even experienced riders can be pretty wobbly when they hop on an unfamiliar bike, according to data from the country's largest motorcycle insurer, Progressive.

The study of almost 2 million motorcycle policies over a five-year period finds that riders who switch bikes are nearly 70 percent more likely to crash than riders who keep the same bike.

“Most people already know that riding can be especially dangerous for new bikers,” said Rick Stern, a Progressive motorcycle product manager who is also a rider. “But our data shows that the less familiar you are with your bike, the more likely you are to be involved in a collision, regardless of your experience.”

The study also found cruiser riders who switch to sport bikes are three-and-a-half times more likely to crash. That's more than double the risk they'd have than if they just switched to another cruiser.

Sport bikers, on the other hand, can reduce their risk by more than a third just by switching to a cruiser.

“We want experienced riders to know their risks so they can take extra precautions when they replace their bikes,” said Stern. “It's a good idea for riders to take their new bike out for a couple of shake down cruises in a parking lot before hitting the open road.”

Even people who have been riding for years can benefit from practicing the basics on their new bike, Stern said, including low-speed riding, turning, shifting and swerving, and higher-speed panic stopping.

After all, if the goal is to keep the dirty side down and the shiny side up, there's no substitute for experience—and not just experience on the road, but also on the bike.

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About Progressive

The Progressive Group of Insurance Companies, in business since 1937 , is the country's third largest auto insurance group and largest seller of motorcycle and personal watercraft policies based on premiums written, and is a market leader in commercial auto insurance.

Progressive is committed to becoming consumers' #1 choice for auto insurance by providing competitive rates and products that meet drivers' needs throughout their lifetimes, superior online and in-person customer service, and best-in-class, 24-hour claims service, including its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.

Progressive data shows even veteran bikers could use basic training when they switch bikes

Progressive companies offer consumers choices in how to shop for, buy and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to www.progressive.com.

The Common Shares of The Progressive Corporation, the Mayfield Village, Ohio-based holding company, are publicly traded at NYSE:PGR.