Recently, I received an offer for Pay Per Play advertising. If you haven't heard of it, in a nutshell it is a 5 second audio commercial that will play each time a visitor hits your site. You will get paid for every visitor to your website, 100% conversion with nothing to do and nothing to click. To me, this concept is huge. TV and Radio have been doing this to us for years, whether or not we want to hear an advertisement, it is presented to us. The big corporate giants have been branding themselves this way on TV and radio for a millennium. Sure you can change the channel to avoid an advertisement, but; you have already heard the sponsors message. I get up and leave the room when the commercial stretch comes on during a program I'm watching. I have commented to my wife on numerous occasions that there are way too commercials during my favorite shows.
Pay Per Play is different though; it's a one shot, 5 second clip. It's here and then it's gone. It doesn't play over and over and there is never more than one. If a major advertiser wants to throw me a few pennies to say their name on my website, more power to them. To me, it's all upside for the website owner; or so I thought.
I went to the site and read everything I could find and my conclusion at the end of my research was favorable. Then I did a search on Pay Per Play on the search engines. What was a solid decision in the beginning became a bit unsteady; but for me, I believe the scale still tips toward Pay Per Play being a good addition to a website.
I found that across the web, Pay Per Play is being met with mixed emotions. Pay Per Play is not scheduled to go live until February 1st, 2008 so everything is speculation about it's debut and further it's efficacy to publishers and advertisers alike. Some believe Pay Per Play will rival Google AdSense for revenue to it's publishers. Others are not so sure, in fact many netizens have come right out against such an unwanted intrusion and vowed to immediately leave a website if such an audio message is played over their speakers.
I also found that there is some dirt being thrown about the company that has brought the concept to market. To mention them here is not appropriate; but due diligence is warranted if you think Pay Per Play is a good opportunity for your sites. As with any new opportunity, the people that come to the table have histories of successful and not so successful ventures and there seems to be some bad blood regarding a previous affiliate program. If I were being asked to lay down a large amount of cash here, I might have some reservations and be inclined to do more research before moving forward. With Pay Per Play as it is, there is no upfront cost, so to me the company and the players will start with a clean slate; but I will keep a keen eye to make sure everything stays on the up and up.
This opportunity seems to be profound. I have often compared the internet to the California Gold Rush in the 1800's. Many, many affiliate marketers that were lucky enough to get in before the Dot Com crash had the opportunity to mine the easy gold and make huge piles of cash with not a lot of effort. Fast forward to today and the rest of us show up and find there is real money still left to be made; but it will require rolling up our sleeves and working harder and smarter to find the gold. Ahh and be ever cautious of the fools gold! In the gold rush days, many a fortune were lost on Fools Gold.
So that begs the question, is Pay Per Play a new found gold mine or is it fools gold? Will it rival Google AdSense? The jury is still out on the answer; but somebody, somewhere will stumble onto the next big internet wave.
Related Articles
Pay Per Play - Ppp Advertising - An Internet Gold Mine Or Fools Gold?
By: Richard London | 13/01/2008 | Internet
Recently, I received an offer for Pay Per Play advertising. If you haven't heard of it, in a nutshell it is a 5 second audio commercial that will play each time a visitor hits your site. You will get paid for every visitor to your website, 100% conversion with nothing...
Amazing New Income Opportunity for Webmasters and Bloggers!
By: William Lund | 28/04/2008 | Business Opportunities
A unique new advertising program is being introduced. Short 5 second long audio ads delivered to the visitor’s computer when he lands on a webpage that has the ads installed. No clicking necessary and the listener never even leaves the page. The website owner gets paid for every visitor.
Hot New Revenue Source – New “key 2 Page” From Netaudioads Pay-per-play
By: William Lund | 06/05/2008 | Internet Marketing
NetAudioAds has come up with a new type of ad…when the audio ad plays the listener is told to press a particular key on the keyboard which takes him to the advertiser’s website. This earns the publish an additional fee on top of the fee he earned when the ad played
Things You Should Know Before You Attempt to Work From Home
By: Ray Mann | 21/10/2005 | Home Business
The idea of working from home has often been on the minds of many people today. The opportunity to make money from the comfort of your own home is quite enticing.
Starting A Home Based Internet Business - Seven Important Don'ts
By: Scott Oliver | 02/03/2006 | Home Business
Starting a home based internet business involves basically the same strategies that come with starting any other business.
Starting A Home Business Opportunity Online
By: Obinna Heche | 24/05/2006 | Business Opportunities
I have scanned the internet to locate the best home based business ideas, opportunities and resources that will enable you work at home successfully..
Goal Setting Adds Purpose to your Online Business
By: David Hudson | 10/07/2006 | Affiliate Programs
People used to come to my high school and talk about how important it was to have goals. "You have to set realistic but ambitious goals for your life in order to feel fulfilled with life.
What Will you Do With the Extra Thousands?
By: Tim Altvater | 21/08/2006 | Home Business
You know, recently, I asked a group of my students what they would do with $10,000. Then, I asked them what they would do with $10,000 if they could make it by summer's end.
Now, that fired them up and I have to tell you that the majority of them have already nearly obtained this goal that they previously considered lofty, at best!
Latest Multimedia Articles
Modding the Xbox 360
By: Justin Mongiardo | 03/09/2008
Modifying your Xbox 360, or “modding,” is a common hobby among gamers with a passion for customization. There are many ways to change the Xbox 360 gaming experience. Some of these are superficial, like changing the console’s appearance, and others are more significant and can completely alter the functioning of the system. Novice modders can get help on the web from sites like www.llama.com, which offers great tutorials. Once you know the basics, it is easy to start developing even more mod idea
Making Gaming Easier
By: Justin Mongiardo | 03/09/2008
Let’s face it, at some point or another anyone who plays a video game will inevitably become frustrated. Rater than give up after hours of dedicated playing, many people are likely to seek assistance from other sources. This usually means finding a cheat code or hint guide to help you get through a tough level, solve a mystery, or defeat a powerful enemy.
Branding on the Inside: Advertising on Social Networks
By: Maria Fuchs-Alcox | 30/08/2008
Village fetes, church-going, weddings, and funerals which were once the glue that held small communities together. Now the communities are international and the glue that holds them together are also international. Music, photos, and video shared online. How do you use these communities to crawl inside your customer and put your branding right inside them? Craig Fister knows, and you should be afraid.
How Blockbuster DVD Rental is Changing
By: Kyle Gentile | 28/08/2008
Read about what is changing for Blockbuster. How online DVD rental has threatened the previous way of doing business.
A Few Tips to Reduce Powerpoint File Size
By: Alex Smith | 27/08/2008
Greta Williams has a large PowerPoint slideshow which weighs about 26MB and he is looking for ways to compress the PowerPoint file and share it as an email attachment.
Wealthy Affiliate Sensation! Learn to Run Your Own Internet Business!
By: Valeri Tkatchenko | 25/08/2008
If you want to start your own internet business and make thousands online you need to have a look at Wealthy Affiliate University...
Free To View Internet TV Stations And Advertising
By: Sarah Staar | 14/08/2008
Why do so many Internet TV stations have difficulty in getting advertising revenue ? This article outlines the structure of the advertising industry and the account abilities within it.
General Information About Master Services Online
By: Kristi Ambrose | 14/08/2008
The audio mastering companies are involved in things such as music for artists and singers, to soundtracks for movies and video games.
More from Rick London
Finding a Good LED Flashlight for Patrol
By: Rick London | 11/07/2008 | Gadgets and Gizmos
Let's face it, with so many flashlights in the market to choose from today, it can be difficult to find "the" one that is just right. No one ever likes to think they are making a poor choice when they make a purchase, but; it never seems to fail, shortly after you buy something, you'll see something you like more...
Every Home Needs an LED Flashlight
By: Rick London | 08/07/2008 | Gadgets and Gizmos
Often we take light for granted, right up until we get left in the dark. Have you ever been caught in the dark, wishing you had a flashlight handy? Have you reached for the flashlight kept in the "junk" drawer only to find it was dead? Many times we never really think about light until we really need it.
The Secret Ingredient to Make Money Online
By: Rick London | 11/01/2008 | Home Business
The title of this article is nothing more than a not so coy shot at getting some ranking for one of the hottest keywords in the online world. When the idea came to me about writing an article for making money online, I was prepared to explore and explain why an online business is probably the easiest way for regular folks to make significant income in the 21st century.
Internet Marketers Making Thousands of Dollars Per Day - How Do They Do It?
By: Rick London | 25/12/2007 | Affiliate Programs
If you currently run an online business or you have been considering starting a business from home, surely you have seen an ad claiming that you can make thousands of dollars per day from home in your jammies.
How To Successfully Market An Article
By: Rick London | 21/11/2007 | Article Writing
When you are writing an article, you know that the most important thing is your marketing. Most of the time, you are looking at marketing through articles.
What Type of Articles To Submit
By: Rick London | 21/11/2007 | Article Writing
When you are looking to submit articles, there is probably a lot going through your mind. You want to be sure that you are submitting...
Posting Articles on Affiliate Success Builder Article Directory Leads to Web Traffic
By: Rick London | 21/11/2007 | Article Writing
If you have a website it matters little why you run it; the bottom line, however, is simple: you want visitors.
Article Marketing Tricks That Make Your Articles Pop
By: Rick London | 21/11/2007 | Article Writing
When you are marketing an article, there are several tricks that you might find to be helpful. Remember that these article tricks are...
Advertising 
