Canesha Golston is the Marketing Director for AdByNet, an online advertising agency specializing in promoting the websites of small businesses. For more information on how a small business can get maximum online exposure at a minimum price, visit www.adbynet.com .
The popularity of online marketing has grown substantially in recent years. It is projected that local online advertising spending will reach $2.9 billion in 2007. According to David Hallerman, author of the report Local Online Advertising: Measuring the Market, “a number of factors are set to accelerate growth in the market: the wealth of small and midsize companies potentially available as online advertisers and the increased use of local Internet sites and services by individuals.”
In a recent study by ROI Research Inc. and Performics, the offline impact of Internet use was measured. 55 to 65 percent of respondents said that the Internet is at least somewhat influential in purchases they make at retail locations. Increasing numbers of consumers are also going online to search for local services.
So what does this mean for the small to mid-size business owner? Effective advertising on the Internet can bring in new clients, resulting in increased revenue. You need to be where your customers are – and your customers are on the web. AdByNet can help you reach your target audience.
AdByNet provides online advertising solutions for small businesses, creating display ads, handling media buying and providing a campaign management platform that allows clients access to their numbers. Our scientific algorithms have helped businesses get a substantial ROI, adding to their bottom line!
Want more information on online marketing services? Visit www.adbynet.com, where you’ll find useful info about our latest features and research on industry trends.
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