After 15 years in the marketing business I have decided to spread my knowledge and concentrate on the latest advertising technologies
With mobile phone advertising you can promote ring tones, games and other services. Lately though, you can even send specific promotions for your brand or service, even if it is not related to mobile phones. For example, if you are launching a new energy drink, you could send an ad to your target markets' mobile.
Most of the time, a service like this is based on a subscription. You sign a contract with a mobile marketing agency, which then sends your ad or promotion as a text message (SMS) or MMS. If you prefer, you can even broadcast a message to the phone's idle screen.
These ads aren't just send to anyone. People have to register, notifying that they are willing to receive ads. Usually, they will need to fill in certain details like location, age, occupation, family members, interests, income, travel habits, type of phone... and much, much more. All these details allow you to target your market in a very precise way. For example, you could have 2 different ads, one for people with smartphones and one for people with iPhones.
A fairly new development is the concept of using the outside screen of a phone as some sort of billboard. In other words, while the user is talking on the phone, people standing next to him will be able to see an ad on the rear facing screen. This makes perfect sense as groups with the same kinds of interest or occupations have a tendency to flock together. This will be extremely interesting in highly populated areas.
For some neat mobile phone advertising tricks and tips, go to http://cellphonemarketingtips.com.
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