World Market

Be a Radio Show Superstar 11-05-2009 - When moving our service or product to the world market through the internet we can take the easy way or the hard way. Most people who host a radio show try to teach through education, so they become an educator, but education is tough and it takes too long . So, do it the easy way.

Take your passion and connect it to a pre-existing audience -- the people who are already interested. The key to connecting one’s passion to a listener whom already has their antenna tuned to what you have to say is emotion. Emotion is what moves everything in life, regardless where you are in the world.  

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Once you have begun working in your passion, what can you do to share it? There are two types of people in the world. One type are those who are in the business for the long run, and the others will be a flash in the pan around only for a few months or so. For those in it for the long term, they need to generate content (blog, video, audio) and get it to market via a distribution and delivery network. Finally leverage must be enabled. Keep your left eye always on content. Keep your right eye always on distribution and how to expand it. Then use your third eye to watch out for ways to gain leverage. Your third eye is intuitive and is in the center of your forehead.

Create your content factory. Magnetize your message and grab the people with their ears and eyes open, who are ready to hear you. Follow your distribution by marketing on radio, tv and internet through blogs, audio and video. Have your leverage do most of the work for you just like how bankers make money when you are sleeping. How do you create content that is effective? Well, we only know part of the truth -- our niche and our own opinions about what we think our customers want. The other part of the truth is discovering what our customers, readers and listeners want. Do a survey and they will tell you what is foremost on their minds. Find ways to get them to communicate and interact with you. Be consistent and keep expanding. Do what gets attention, which is usually based on emotion.