Do you have a Press Kit or a Promotional Pack?

Do you have a Press Kit or a Promotional Pack?

Just like an actor or a model, you need to assemble a marketing package specifically tailored for you and your music. This is like a product brochure where you are the widget to be sold. And make no mistake, this package must “SELL” you because in this arena of the music world, you are a product. Your Press Kit must present you in a most favorable light and must instill in the reader or viewer, enough interest to take the next step.

What Should Be Included in My Press Kit?

Cover Letter

Always make sure to include a letter with your Press Kit, correctly addressed to the right person at the record company. You have already spoken to them or an assistant, and they know this package is coming. Thank them in the letter for their time on the phone, and remind them who you are. Don’t forget to include all of your contact info at the bottom of the letter.

Photos

First and foremost, current photo’s of you and/or your band. Not old wedding photos or high school yearbook pictures, but professional photographs of you. Sometimes called the headshot, because in the past they were generally just “head shots”, but now it is appropriate to include full body shots in color or black and white. If you have a band, then individual shots of the band members while ideal are not necessary, but a group shot most definitely is. Try and put a nice 8×10 Glossy in there. Spending a few extra dollars on your pictures will go a long way in demonstrating to the record company that you are serious about this venture. If you can, include your contact info on the bottom of the picture. If you cannot, then be sure to put it on the back of the photo. A label will work just fine.

Bio

Your biography will contain important personal tidbits about you that the record people will want to know. Remember, they don’t know you except for the brief amount of time you spent on the phone with them. And honestly? They will have forgotten all about you by the time you press kit arrives and they open it. So don’t brag, but you can be a little puffy. Don’t forget you are selling yourself!

• How old are you?

• Where you are located?

• Are you married? Have kids?

• Level of education.

• Any interesting facts about you that might pique the record company’s interest.

• Any fascinating accomplishments?

Resume

This can be added to the bottom of your Bio page if you do not have a lot to fill out here. Do not fill the page with endless Pizza Places and minor bars. List them once, but try and stick to the most impressive ones. A page full of pizza parlors could be to your detriment.

List your top venues.

• Who have you opened for?

• What charity benefits have you performed at?

• What training you have received with respect to your art?

The resume needs to be designed to make you look as experienced and committed to the business of music as it can. But don’t exaggerate or heaven forbid, outright lie. You may get caught up in someone’s due diligence and then after that, everything you say will be suspect. You want to impress them with your credentials, so list everything in a positive light. You did not lose the Seattle Rock Battle of the Bands, you were a finalist.

This Information is Brought to You By “EZ Record Deal”, the ultimate guide to getting a record deal. Visit EZ Record Deal now by going to http://www.EZRecordDeal.com