Frbiz.com reports AMD release VISION to focus on user experience

AMD today announced new consumer notebook platform for a new brand identity VISION, and its Chinese name as "visual" in the hope to buy from a PC to guide technical parameters into application-oriented experience-oriented.

"For consumers, they enter the shop to buy a computer, do not necessarily need us to explain to them is to rely on the work of a computer in the end, they attached even greater importance is the purchase of this computer, he can get what kind of experience. Therefore, we launched VISION logo, it is hoped to better communicate with consumers able to bring any kind of PC user experience. "spoke launch of VISION's mind when he was known as the AMD staff" VISION "Father of the NigelDessau say.

VISION focus on Leading the Future

As a Latin root, VISION is not only a "visual" means, but also has a "vision" means. Promotion VISION logo, thus freeing the user from the technology, but also AMD's vision.

Nigel revealed that 18 months ago, AMD began to study the concrete implementation of this strategy means. After, AMD for more than 4000 users conducted an investigation. This process, VISION has gradually taken shape.

VISION The purpose is to change the introduction of the user's buying habits. But in fact, many users of technology worship complex still exists. Thus, AMD's VISION is to focus on distant future. "As time goes on, consumers will be less attention to the various components of the computer technical parameters, and more attention to the computer as a whole experience for consumers." Nigel said, "VISION fact, AMD and mainstream consumers a new way of communication. "

The future will continue to introduce new

At present, VISION into VISION, VISION and VISION Extreme Edition Deluxe Edition three versions. Nigel describes the different hardware technologies VISION identity with the corresponding counterparts in the process, AMD uses a push down the way, that is, first determine the level of VISION for each targeted for different users of major applications and experience standards, to re-introduce this level of VISION What kind of technology should be supporting.

The release site, Acer, ASUS, HP, MSI, and Samsung have demonstrated their VISION series of notebook computers. AMD Computation Products in Greater China Director of Product Marketing Tang Zhide revealed that by the end of November this year, there will be 19 models VISION logo branded laptops available in the country.

Nigel said that in the future identification, the identification may occur, or the date of algebra. However, given the introduction of the original intention of VISION is to give the user a more clear understanding of the way, AMD does not want to use quick change to the user algebra of confusion.

AMD more market-oriented

VISION appearance, reflecting the overall strategy to start with AMD more market-oriented factors, AMD began more than a technology-driven company, also began with a market-driven features. This shift is not only reflected in the VISION.

In July of this year, AMD and Hewlett-Packard, Tencent game is co-sponsored the "custom of the game" concept, and called it the "new blue ocean." The next few months, the game is customization of the camp expanded, ASUS, Shanda Games, Acer, AMD perfect space-time has joined hands with the introduction of a variety of customization in this game.

Technology understanding and a combination of market momentum, giving AMD brings new achievements. Third quarter of 2009, AMD's earnings report better than expected, where shipments of notebook processors, sequentially grew 28%. With the opening of VISION, the future AMD will achieve more outstanding results.