5 Simple Steps For Real-Time Lead Generation Via Social Marketing Sites

There are many effective approaches to using social marketing to grow your business. Social networks like MySpace, Twitter, YouTube, Facebook, Tagged, and the professionally oriented LinkedIn site are all the rage today.  Did you know Facebook is currently growing by 500,000 new users a day!

When used properly, social networking sites can provide massive leverage to grow your business. Just think about how many of the 500,000 new Facebook users each and every day could be potential customers for your business.

But for many people, social networking can also be a huge time sink if you don't know how to connect the dots and have people in your social networks buying from you. You need to be careful and present your business in the appropriate way, without spamming or turning off your online friends, and potentially damaging your relationship with them forever. You've got to get them to know, like, and trust you before they will do business with you, especially on the internet.

We're going to assume you've already chosen the appropriate social networks for your industry or business, opened your accounts, and established some friends.  What's the next step?  One of the best ways to form a solid business relationship with your network and get more sales is to host an event. It can be a webinar, teleseminar, or in person event. If you live in a remote geographic area, it will be more difficult to get a big turnout for an in person event, but if you live in a populated area you can get a good turnout. The potential is huge for online events.

After you've picked the type of event, follow these 5 steps to get massive amounts of targeted, free real-time leads.

Step 1. A few weeks before the event write an online press release and submit it to a couple of free online press release sites like PRLog and PressAbout. Setup a google alert on the keywords in the press release. The keyword alert will tell you when your press release gets published. When the free online press release gets picked up, then go to paid online services like WebWire and PRWeb.

You should start getting free, targeted web traffic from the press releases and will be able to view statistics on how many times your press release was viewed and distributed.

Step 2. If you have a website or blog, write about the event on your site.  Take the blog entry and turn it into an article and post it on social sites such as Facebook, Twitter, and LinkedIn.  Tweet about it on twitter. Then post your event on EventBrite.com.

Step 3. Tell all of your social marketing friends about the event, and ask them to share it with their friends.

Step 4. Create a short Powerpoint presentation about the content of your event and yourself. Post the slides at SlideShare.net with a transcript.

Step 5. Turn the Powerpoint presentation into a video and submit the video on YouTube and TubeMogul.

Make sure to send people to your social marketing site or blog page that tells a little bit about yourself.  Have people register for the event and send them an email reminder the day before the event and the day of the event.

Follow these 5 steps to generate free real-time leads, then provide valuable content at your event and you will be leveraging your time on social marketing sites into business sales, not just hanging out and having a good time.

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