Katie McDonald is a Sr. Copywriter with group of Goldline, currently promoting their business card printing division through article marketing.
Are you looking for a way to spruce up your business cards? Are you tired of the same old card stock? Among the myriad of unique mediums on which to print your business information, I think this one takes the cake: chocolate business cards! Yes, it is exactly what it sounds like – an edible chocolate with your business information on it.
These customized chocolates are really quite remarkable. You can choose any shape you wish (it doesn’t necessarily need to be in the shape of a business card), any size, and any pictures and lettering to be embossed on your customized chocolate.
If you like this idea in concept, but are looking for something a little different, there are many other options that fall under this same umbrella. There are boxes of chocolates, with only the center, square-shaped chocolate customized; chocolate coins (with customized foil wrap); customized cookies with your business information; “logo mints” which have your company name and logo on them; and even chocolate wrappers containing your business information, with a tasty chocolate bar inside.
Sounds expensive, right? The prices are actually quite reasonable. Your business cards can be recreated into chocolates for about one dollar each. And a company called Let’s Wrap It Up Inc. creates custom wrappers for bite-sized Kit Kat bars for approximately seventy-five cents each.
Beyond the cost concern for such a product, you should think seriously about whether or not a customized chocolate is suitable for your business. Will your business card recipients be grateful for the tasty treat, or look unfavorably upon your gesture? If you are dealing with high-end executives that expect the utmost professionalism from you at all times, a chocolate business card may not be received very well. On the other hand, if you own a candy shop or a children’s daycare, your sweet dessert would likely be a popular item.
Even if you do not want your every-day business cards to be chocolates, the idea is a good one in concept. Many huge name companies have actually used customized chocolate items for various occasions. Think about sending out holiday chocolates branded with your company; or showing appreciation to your clients and partners once in a while with a customized treat; or having the most original, chocolate coin hand-out at your next tradeshow or convention. If you’re serious about standing out from your competition, this chocolate invention may just be your ticket in.
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