Elevator Speech, Have You Ever Heard Of Such A Speech?
Elevator speeches are short but powerful answers to the question: "What do you do for a living?".
Example:
Say you meet somebody in an elevator and they ask you: "What do you do?"
Your answer will determine whether the person is going to want to know more about what you do or after your answer he is not going to be interested to find out more information from you.
Truth is that people are only interested in something if they can benefit from it. If your answer does not provide them with something that can show them that they can benefit for themselves, then they are not going to be interested to hear more about the matter.
This is a skill that you have to learn and master.
Do you know what to say to a person that you have just met? Have you ever taken the time to think exactly what it is that you do and how to say it in a way that will grab the attention of the person that you are speaking too?
The people with the best answers are the people that are going to have the most benefit.
There are certain keys to having a perfect or great elevator speech.
Key one is to grab their attention. If a person does not say to you that what you are doing is interesting or smile, laugh or show some kind of positive reaction to your answer to what you do, then do not use that answer again.
When I am asked what it is that I do then I answer: " I provide people with an easy to duplicate system that help grow their business as well as free training in on line marketing."
Think about what it is that you do and put it into a simple sentence which opens the door to discus more in detail what it is about. The idea is to get them to ask you questions and for you to provide answers.
Key two, is to engage them in conversation about your product or service. It is not meant for you to tell somebody everything about something that they never wanted to know about.
The ultimate goal of your elevator speech is to get the person to want to know more about what it is that you do in your business.
Encourage them so they would want to do business with you.
How do you encourage somebody to do business with you?
Focus on the benefit that they would have.
Example:
If you could point out that they could benefit from making more money, save more time to spend with family or time for themselves for their own interests, less stress, sleeping better, have better relationship etc...
This is but a few ways that a person can benefit.
David Sherman says that there are mainly two things that create a connection with a person that would lead to somebody wanting to do more business with you and they are likability and commonality.
Your elevator speech must make people feel likable toward you and also have a level of commonality toward you.
If you work on these two areas, you will find that more people will want to do business with you.
To recap, there are 3 Keys to a great elevator speech.
1. Grab the attention of the listener.
2. Engage them in conversation about your product or service.
3. Encourage them to want to do more business with you.
So where to from here?
Take action, set aside 5 to 10 min and think what it is that you do and create a solid sure answer to the question: "What do you do?".
After doing so, you will have greater confidence when going to business functions, networking, social functions, and whenever this question is asked to you.
You will find that your business will increase because more people will want to do business with you when you have the right answer.
Questions and Answers
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